
Pages on this website

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About
About the Arts Marketing Association

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Services
services

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Membership
AMA Membership

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Networking
The AMA provides many opportunities for members to network either face-to-face at events or social meetings or via this website. Join now to reduce your isolation and start sharing experiences, problems and solutions with other arts professionals like you. Debate key issues, take part in our think-tank and work together to continue to improve the relationship between people and the arts.

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Events
The AMA produces a range of practical, strategic and conceptual level events each year, in locations across the UK. AMA events are designed to help you develop practical skills relevant to your job, encourage debate, share the experience and knowledge of leading practitioners and provide opportunities for networking with other members.

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Membership benefits
- Do you work in the arts and cultural sector?
- Does your job involve persuading the public to experience the arts?
- Do you want to be kept up to date with new developments?
- Do you long for a network to share problems and solutions?
Join the organisation that is creating your professional future

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History and achievements
The AMA was formed in 1993 to give arts marketers a national and unified voice to tackle the issues of the day.

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Who's who at the AMA
Staff and board members at the AMA.

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AMA staff
There are currently 11 staff members and 9 board members at the AMA working on behalf of our members

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Professional development
The AMA offers excellent professional development opportunities. These include the mentoring scheme and in the past, action learning and the Encore coaching scheme for more experienced arts professionals. These types of schemes can help you develop new skills relevant to your job and keep you up-to-date with best practice.

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Online member directory
An essential networking tool, this online searchable member directory will give you contact details for the member/s you want to talk to.

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Publications
The AMA has commissioned and published several texts over the years. To keep you up-to-date with current issues in arts marketing and audience development we also produce a monthly e-mail bulletin and quarterly journal; JAM the arts marketing journal sent free to all members.

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Case studies
This section contains a selection of case studies, showing arts marketing in action. Fascinating and informative, the case studies will allow members to share experiences, solutions and creative ideas. We will be updating this section regularly. If you would like to contribute, then please contact the AMA office: info@a-m-a.co.uk

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Useful contacts
This section lists contact details of nearly 200 organisations that support the arts in the UK.

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Information line
The AMA doesn't promise to have all the answers, but if your Arts Council, Marketing or Audience Development Agency can't help you with your marketing queries we will do our best to find an answer for you.

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Mentoring scheme
'Mentoring is the single biggest, most important tool in professional development.'
The AMA scheme provides all the training and support you need to get the most out of your mentoring relationships.

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Advanced certificate
In partnership with the Chartered Institute of Arts Marketing the AMA has launched the UK's first accredited qualification in arts marketing.

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Welcome to the Arts Marketing Association

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Board members
The AMA is reliant on the skilful input, and many hours of free work, from its board

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Training directory
Relevant courses, seminars and workshops offered by a wide range of providers across the UK.

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Events archive
The AMA has hosted a broad programme of events. Historically, the annual conference has been the main focus of activity. In Manchester, in 1995, the first conference attracted 80 delegates. In 1996 at Warwick, 'Desperate for Promotion' attracted 120 people. The conference now attracts well over 400 arts professionals from across the UK and from outside the UK.
Other events hosted include seminars, workshops, day events and network meetings.
Reports are produced for many AMA events and archives are starting to be built up on this website.

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Short courses
Organisations offering seminars, workshops and day events in arts marketing / management and related areas.

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Full time courses
UK organisations offering full-time training courses in arts marketing, management and related areas.

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News

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Recommended reading

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Seminars
AMA seminars are half-day events designed to enable you to build skills, develop knowledge and share experiences on specific topics relating to your work. Seminars tour around the UK to enable more people to benefit.

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Events archive

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Register now
Join the AMA to access the full website

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Job vacancies
Find the job of your dreams in our directory of current job vacancies

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Event archive detail

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Search the AMA Website

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Mentoring - take part
Click here for details on how to take part in the scheme.

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Vote now

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Send this page to a friend

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Press centre
Visit this section to view current and archived press releases about the latest developments at the AMA

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Support the AMA

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Individual membership
More than 2,000 arts professionals have joined the AMA. Why don't you? Annual subscription rates are based on salary and start at just £29 + VAT.

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Group membership
Join four or more members of your team.
A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.

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What the AMA does
The AMA aims to support the professional development of its members and has established a range of tools to achieve this.

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Trial membership
Don't just take our word for it.
Join now at the trial rate of £53 + VAT for six months individual membership

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Market research contacts
Directory of AMA members who provide market research services

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Reports from past events
Missed an event and really wish you hadn't? This section contains full reports from many previous AMA events including conferences, seminars and day events.
Plus other relevant and interesting information. Download them here for free ...

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Making a difference
The Arts Marketing Association wants to develop a strategy that places the arts at the centre of people's lives. We believe that in this environment, artists will be able to flourish, experiment and produce their finest work for public benefit.
Keep-up-to date, ask questions, consider the key issues, work in collaboration, challenge preconceptions, take part in debate.

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Speaker tour8

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Benchmarking
Many arts organisations are spending more and more resources (staff time and money) on e-marketing. At the same time, these organisations struggle to assess the effectiveness of their websites and e-mail marketing. How many 'page-views' do you need for your website to be 'successful'? What return should you expect on your investment in e-marketing? There are no ‘sector norms’ which can help an organisation identify its strengths and weaknesses in e-marketing. Success in a new methodology is comparative and this project seeks to understand the results being achieved.

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Current press releases
This section contains all current press releases from the AMA detailing all the latest news and developments

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Press releases archive
This section forms an archive of press releases from the AMA.

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Cancellation policy

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Message in a bottle

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Conference programme
The programme is a careful mix of main speaker presentations ('keynotes') and a menu of group sessions ('seminars'). This means you can build a programme suitable to your own professional development needs. The programme, combined with the broad range of social events, makes it easy to meet people and network. You can share ideas, aspirations, problems and solutions with other people working in the arts. You can also keep abreast of innovative products at the conference exhibition.

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What is the conference about?
The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Message in a Bottle explores the art and science of communication. All of us who have a responsibility for persuading the public to experience the arts want to understand how to communicate effectively with people. So much has changed since the AMA was founded ten years ago; not just the technology by which we choose to communicate, but also our markets and our languages. This conference seeks to understand how and why communication has changed, and what this means for arts professionals.

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Thursday 17th July
The Thursday will start with a 'Round table' communication exercise where you get to choose a table from 16 to discuss an issue of relevance to your work with other delegates and an 'expert' i.e. a seminar or keynote leader on your chosen subject. The day will then move on to a keynote presentation, Ten Years of Talking, and your choice from a range of seminar sessions. The day will conclude with a buffet dinner and swing band.

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Friday 18th July
There will be two keynote presentations on the Friday, Divided by a common language: a niche of one?, and, Speaking with one voice: the merits of mass communication?.
There will also be an opportunity to attend two more of the seminar sessions on offer.
The conference will end with canapes and farewell drinks, a final chance for networking with colleagues.

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Delegate List
List of delegates booked by end of May 2003

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Wednesday 16th July
Message in a Bottle will start with the opportunity to meet up with other delegates at one of two social events.

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Access for people with disabilities
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. If you have any access requirements, please contact Kate Fortescue on 01223 578078 or email kate@a-m-a.co.uk

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Networking & social events
Attending an event with 350 people when you don’t know 349 can be a daunting prospect! Tick the box on the booking form to join an e-mail group that will start in June. Each group of ten is facilitated by a seasoned conference-goer. It’s a great opportunity to get to know some other delegates and find out all you want to know about AMA conferences. You can also meet up for lunch at the conference.
A delegate list will be posted on this website from 1st May - check out who else is attending and arrange to meet up in Poole.

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Book now!
Save time and effort by booking online (pay by credit card or request an invoice).

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10 reasons to attend
Ten good reasons why your line manager should encourage you to attend!

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The seminar programme
There will be a range of seminars on offer to enable you to build a conference programme that is relevant to your own professional development needs.
You can attend three seminars over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon. Places at each seminar are limited, and are allocated on a first come basis.

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International benefits
Develop your professional future:
* keep up-to-date with current developments in arts marketing and audience development
* learn new skills, explore new ideas and discover best practice
* networking with arts professionals across the globe

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Bursary schemes
Check here to see if you are eligible for one of our conference bursary schemes.

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Exhibition
Keep abreast of innovative products at the conference exhibition.

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The conference location
This section includes details on the venue and the conference location - Poole.

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Feedback from 2002
What delegates thought about the conference last year.

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Accommodation
Book your accommodation through us to ensure that you will be staying in the same hotel as other delegates.

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International members
The Arts Marketing Association has a number of international members who have joined the AMA community of arts professionals

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Corporate international membership
Join four or more members of your staff at the international member rate. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.

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Individual membership
Join the AMA at an individual membership rate to start benefiting now.

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Recommendations
Feedback from AMA members based outside the UK ...

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2008 conference location
AMA 2008 conference location

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Step Up
Step Up was a coaching scheme based in London, Birmingham and Cambridge for arts professionals. It was open to anyone working in the UK, with priority given to Black and Asian arts professionals.
The scheme ran from October 2004 to March 2005. he following information is provided for reference only.

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Past Staff
Listing of Past Staff members of the AMA

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Past Board Members
Listing of past AMA Board Members.

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Symposium programme
Who are we competing against, who are we competing for? And are we doing it well enough? A 24-hour symposium for senior arts professionals.

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Symposium

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Symposium accommodation
One night bed and breakfast at a nearby hotel (Thursday 29th April 2004) can be booked separately for £68 + VAT.

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Symposium networking
The symposium programme - with small group seminars and debates - has networking built in, and the social evening is a great opportunity to meet other senior members.

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Symposium booking
Places are limited – book now to confirm your place.
Please note: this event is for members only. Non-members wishing to attend could consider taking out a trial membership (£35 + VAT for 6 months). See the membership button at the top of the page.

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Symposium delegates
This annual AMA Symposium was introduced following research undertaken in 2002 which identified a need for additional events to support the learning of senior arts professionals. 100 delegates are expected from across all art forms. A delegate list, updated in April, is now posted here.

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What is the conference like?
Build a programme suitable to your own professional development.

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Conference programme
How does your garden grow? aims to explore the most effective means to develop audiences for the arts.

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Wednesday 21st July
How does your garden grow? will start with the opportunity to meet up with other conference delegates at the Belfast City Hall for drinks and a buffet dinner as guests of Belfast City Council.

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Thursday 22nd July
Thursday will start with a 'round table' exercise. Choose from a range of discussion tables to explore an issue of relevance to your work with other delegates. The day will then move on to a keynote presentation followed by your choice from a selection of breakout sessions. The day will conclude with dinner and a social event.

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Friday 23rd July
There will be four keynote presentations on Friday, two in the morning and two in the afternoon, and an opportunity to attend two more of the breakout sessions on offer. The final breakout sessions end at 5.15pm and the conference will finish with canapes and farewell drinks, a final chance for networking with colleagues.

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Networking and social events
Opportunities to meet other delegates.

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Delegate list
List of delegates already booked.

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10 reasons to attend
10 good reasons why your line manager should encourage you to attend.

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Access information
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. Check this page for details on access requirements.

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Feedback from 2003
What delegates thought about the conference last year.

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The conference location
Find out more about the conference venue and how to get there.

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Accommodation
A guide to accommodation in Belfast as the AMA accommodation allocation has now sold out.

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Exhibition
Keep abreast of innovative products at the conference exhibition.

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Bursary schemes
Check here to see if you are eligible for one our three conference bursary schemes.

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Book now!
Save time and effort by booking online (pay by credit card or request an invoice).

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Programme of breakout sessions
There will be a range of breakout sessions on offer to enable you to build a conference programme that is relevant to your own professional development. You can attend three breakouts over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon.

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Freelancers / consultants
Are you looking to recruit a freelancer or consultant to work with your organisation? Perhaps you work freelance yourself and would like to know more about how the AMA can support you? Use this section to find out more.

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Diversity

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Conference programme
Programme details

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Symposium programme
Programme details

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Networking and social events
Opportunities to get together with other delegates

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Book now
For the conference or symposium

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Location
Barbican Centre, London

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Accommodation
Details about accommodation options that can be booked through the AMA

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Bursary schemes
For junior members and disabled arts professionals

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Press
Conference 2005 press

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Wednesday 20th July

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Thursday 21st July

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Friday 22nd July

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Wednesday 20th July

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Thursday 21st July

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Friday 22nd July

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Access
Access for people with disabilities

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Exhibition
Keep abreast of innovative products at the conference exhibition

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Seminars
Seminars

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Seminar selector

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Member reps

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Coaching
Online networking coaching

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Have your say
Online networking ask an expert round table

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Conference 2006 programme
Conference 2006 programme

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Wednesday 19 July
Wednesday 19 July, AMA Conference

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Thursday 20th July
AMA Conference Thursday 20th July

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Friday 21st July
AMA Conference Friday 21st July

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Seminars
Conference 2006 Seminars

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Seminar Selector
AMA,conference,2006,seminar,selector

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Wednesday 19th July
Symposium Wednesday 19th July

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Thursday 20th July
Symposium 2006 Thursday 20th July

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Friday 21st July
Symposium 2006 Friday 21st July

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Book now
AMA Conference 2006 Book now

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Bursary schemes
AMA Conference 2006 Bursary schemes

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FAQs
Frequently asked questions

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Accommodation
AMA Conference 2006 Accommodation

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Exhibition
AMA Conference 2006 exhibition

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Location
AMA Conference 2006 location

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Access
AMA Conference 2006 access

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Press
AMA Conference 2006 press

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Socials and networking
Conference 2006 social events and networking

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10 reasons
10 reasons conference 2006

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ADUK

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Free text service

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Dazzled by Data
Download from here, five sets of training notes outlining the key learning points from each of the five Dazzled By Data workshops.

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A-Z

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All events
AMA list all events

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Supporting resources
Download from here the resources that supported the Dazzled by Data workshops

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Conference Programme
AEN Conference 2006 Programme

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Thinking BIG! workshop

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Thursday timetable
AEN conference 2006 Thursday timetable

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Friday timetable
AEN conference 2006 Friday timetable

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Seminar choices
AEN Conference 2006 Seminar choices

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Speaker details
aen conference 2006 speaker details

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Socials and networking
AEN conference 2006 socials and networking

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Evening Socials
AEN Conference 2006 evening socials

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Location and accommodation
aen conference location and accommodation

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Location map
aen conference 2006 location map

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Hotels
aen conference 2006 hotels

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Transport links
aen conference 2006 transport links

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Access
aen conference 2006 access

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Links
aen conference 2006 links

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Wednesday timetable

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Wednesday timetable AEN
AEN conference 2006 Wednesday timetable

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Join the AMA email list
email list

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Conference 2007
AMA Conference 2007

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Conference programme
Conference 2007 programme

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Book now
Conference 2007 book now

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Bursary Schemes
Conference 2007 Bursary Schemes

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Networking
Conference 2007 networking

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FAQs
Conference 2007 faqs

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Sponsorship and advertising
Conference 2007 sponsorship and advertising

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Social events
Conference 2007 social events

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Accommodation
Conference 2007 accommodation

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Location
Conference 2007 location

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Press releases
Conference 2007 press releases

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Seminar selector
Conference 2007 seminar selector

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2008 Conference Programme
AMA Conference 2008 Programme

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2008 Conference booking
AMA Conference 2008 booking

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2008 Conference bursary
AMA Conference 2008 bursary

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2008 Conference networking
AMA Conference 2008 networking

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2008 FAQs
AMA Conference 2008 faq

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2008 conference sponsorship
AMA Conference 2008 sponsorship

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2008 conference social events
AMA Conference 2008 social events

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2008 Conference press releases
AMA 2008 conference press releases

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Encore
Encore was the 2009 AMA coaching scheme focused on those working at a senior level in marketing, audience development, or similar, across all art forms.
Have you given your best performance or exhibited your best yet?

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2009 Conference Programme
AMA Conference 2009 Programme

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2009 Conference booking
AMA Conference 2009 booking

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2009 Conference bursary
AMA Conference 2009 bursary

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2009 Conference networking
AMA Conference 2009 networking

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2009 FAQs
AMA Conference 2009 faq

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2009 conference sponsorship
AMA Conference 2009 sponsorship

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2009 conference social events
AMA Conference 2009 social events

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2009 Conference press releases
AMA 2008 conference press releases

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2009 Conference location

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Conference 2009 breakout sessions
Conference 2009 breakout sessions

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2010 Conference Programme
AMA Conference 2010 Programme

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2010 Conference booking
AMA Conference 2010 booking

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2010 Conference bursary
AMA Conference 2010 bursary

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2010 Conference networking
AMA Conference 2010 networking

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2010 FAQs
AMA Conference 2010 faq

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2010 conference sponsorship
AMA Conference 2010 sponsorship

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2010 conference social events
AMA Conference 2010 social events

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2010 Conference press releases
AMA 2010 conference press releases

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2010 Conference location

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2010 Conference breakout
2010 Conference breakout

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Page content on this website

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About the AMA
About the Arts Marketing Association
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Welcome to the Arts Marketing Association
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Services
services
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Contact the AMA
Contact us
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Networking
The AMA provides many opportunities for members to network either face-to-face at events or social meetings or via this website. Join now to reduce your isolation and start sharing experiences, problems and solutions with other arts professionals like you. Debate key issues, take part in our think-tank and work together to continue to improve the relationship between people and the arts.
|
Forthcoming events
The AMA produces a range of practical, strategic and conceptual level events each year, in locations across the UK. AMA events are designed to help you develop practical skills relevant to your job, encourage debate, share the experience and knowledge of leading practitioners and provide opportunities for networking with other members.
|
Event Categories
|
Event Detail
AMA events
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Benefits of AMA membership
- Do you work in the arts and cultural sector?
- Does your job involve persuading the public to experience the arts?
- Do you want to be kept up to date with new developments?
- Do you long for a network to share problems and solutions?
Join the organisation that is creating your professional future
|
Who's Who at the AMA
Staff and board members at the AMA.
|
Staff Structure
There are currently 11 staff members and 9 board members at the AMA working on behalf of our members
|
Board members
The AMA is reliant on the skilful input, and many hours of free work, from its board
|
Professional development
The AMA offers excellent professional development opportunities. These include the mentoring scheme and in the past, action learning and the Encore coaching scheme for more experienced arts professionals. These types of schemes can help you develop new skills relevant to your job and keep you up-to-date with best practice.
|
Training directory
Relevant courses, seminars and workshops offered by a wide range of providers across the UK.
|
Short Courses
Organisations offering seminars, workshops and day events in arts marketing / management and related areas.
|
Full time courses
UK organisations offering full-time training courses in arts marketing, management and related areas.
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History & achievements
The AMA was formed in 1993 to give arts marketers a national and unified voice to tackle the issues of the day.
|
Web-enabled benchmarking
Most arts organisations collect lots of information about their progress in marketing and business terms. This section will enable us to compare this information with similar organisations across the arts and cultural sectors.
|
Event archive
The AMA has hosted a broad programme of events. Historically, the annual conference has been the main focus of activity. In Manchester, in 1995, the first conference attracted 80 delegates. In 1996 at Warwick, 'Desperate for Promotion' attracted 120 people. The conference now attracts well over 400 arts professionals from across the UK and from outside the UK.
Other events hosted include seminars, workshops, day events and network meetings.
Reports are produced for many AMA events and archives are starting to be built up on this website.
|
Advanced certificate
In partnership with the Chartered Institute of Arts Marketing the AMA has launched the UK's first accredited qualification in arts marketing.
|
Mentoring scheme
'Mentoring is the single biggest, most important tool in professional development.'
The AMA scheme provides all the training and support you need to get the most out of your mentoring relationships.
|
Online member directory
An essential networking tool, this online searchable member directory will give you contact details for the member/s you want to talk to.
|
Publications
The AMA has commissioned and published several texts over the years. To keep you up-to-date with current issues in arts marketing and audience development we also produce a monthly e-mail bulletin and quarterly journal; JAM the arts marketing journal sent free to all members.
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What are you looking for
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Publications Details
publication details
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Publications Category
Publication categories descriptions
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Case studies
This section contains a selection of case studies, showing arts marketing in action. Fascinating and informative, the case studies will allow members to share experiences, solutions and creative ideas. We will be updating this section regularly. If you would like to contribute, then please contact the AMA office: info@a-m-a.co.uk
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Case Study
Case Study Description
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Useful contacts
This section lists contact details of nearly 200 organisations that support the arts in the UK.
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Links Category
Links category desc
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News page
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AMA News
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Help with your login
Help with your login to the AMA website
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Event Search
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Event Booking Form
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Thank you
Thank you
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Recommended Booklist
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Speaker tour
AMA seminars are half-day events designed to enable you to build skills, develop knowledge and share experiences on specific topics relating to your work. Seminars tour around the UK to enable more people to benefit.
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message
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Join the AMA now
Join the AMA to access the full website
|
Information line
The AMA doesn't promise to have all the answers, but if your Arts Council, Marketing or Audience Development Agency can't help you with your marketing queries we will do our best to find an answer for you.
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Login Fail
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Job vacancies
Find the job of your dreams in our directory of current job vacancies
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Event archive
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Search the AMA Website
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Advanced search
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Vote now
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Send this page to a friend
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Press centre
Visit this section to view current and archived press releases about the latest developments at the AMA
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Support the AMA
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Member Bulletin Board
Use the members-only bulletin board on this website to:
- share experiences, problems and solutions
- discuss creative ideas
- join a support group relevant to your area of work
- post questions to an experienced practitioner on specific topics
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Membership
AMA Membership
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Individual membership
More than 2,000 arts professionals have joined the AMA. Why don't you? Annual subscription rates are based on salary and start at just £29 + VAT.
|
Group membership
Join four or more members of your team.
A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.
|
What the AMA does
The AMA aims to support the professional development of its members and has established a range of tools to achieve this.
|
Trial membership
Don't just take our word for it.
Join now at the trial rate of £53 + VAT for six months individual membership
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Thankyou
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Authority
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Search board members and staff
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Seach case studies
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Search jobs
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Search training
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Online think-tank
Shape the future of the arts by taking part in the Arts & Audiences online think-tank.
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Conditions of website use
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Market research
Directory of AMA members who provide market research services
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Your wishlists
Welcome to your section of this site
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Events attended
Select events attended
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Mentoring scheme
Click here for details on how to take part in the scheme.
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Publications read
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Publications I've read
Let us know which topics you'd like more on and we'll send updates as relevant publications become available
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Events Ive attended/booked
A list of events you've already attended or booked for. Events are listed by title or topic so that you can easily see where you may have gaps in your own professional development.
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My wish list (events)
This section shows a wish list of events you'd like to attend - use this page regularly to receive updates on events or topics that you are interested in.
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My wish list (publications)
This section shows a wish list of publications you'd like to read - use this page regularly to remind yourself of books you mean to get hold of and to receive updates on topics that you are interested in.
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Relevant topics
Let us know which topics would be most relevant to meet your professional development needs
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Relevant services
The AMA is led by its membership, we can track which events sell well and regularly get feedback on them. However, it is more difficult for us to track which services are more popular. Add your feedback here so that we can continue to you offer relevant support.
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Current press releases
This section contains all current press releases from the AMA detailing all the latest news and developments
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Press release archive
This section forms an archive of press releases from the AMA.
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Thanks for voting
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AMA Membership
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Publications not read
A quick view of publications that you've not yet decided to read.
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Events not in wish list
A quick view of events you've not yet decided to book for.
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AMA Christmas pop quiz
Win a bottle of champagne!
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Thank you
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Send your wish list
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PDC complete
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Your shopping cart
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Your shopping cart
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Your shopping cart
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Your shopping cart
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Your shopping cart
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Checkout thanks
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Terms and conditions
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Cancellation policy
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AMA Conference 2003: Message in a Bottle
|
What is the conference about?
The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Message in a Bottle explores the art and science of communication. All of us who have a responsibility for persuading the public to experience the arts want to understand how to communicate effectively with people. So much has changed since the AMA was founded ten years ago; not just the technology by which we choose to communicate, but also our markets and our languages. This conference seeks to understand how and why communication has changed, and what this means for arts professionals.
|
Programme
The programme is a careful mix of main speaker presentations ('keynotes') and a menu of group sessions ('seminars'). This means you can build a programme suitable to your own professional development needs. The programme, combined with the broad range of social events, makes it easy to meet people and network. You can share ideas, aspirations, problems and solutions with other people working in the arts. You can also keep abreast of innovative products at the conference exhibition.
|
Thursday 17th July
The Thursday will start with a 'Round table' communication exercise where you get to choose a table from 16 to discuss an issue of relevance to your work with other delegates and an 'expert' i.e. a seminar or keynote leader on your chosen subject. The day will then move on to a keynote presentation, Ten Years of Talking, and your choice from a range of seminar sessions. The day will conclude with a buffet dinner and swing band.
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Delegate List
List of delegates booked by end of May 2003
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Friday 18th July
There will be two keynote presentations on the Friday, Divided by a common language: a niche of one?, and, Speaking with one voice: the merits of mass communication?.
There will also be an opportunity to attend two more of the seminar sessions on offer.
The conference will end with canapes and farewell drinks, a final chance for networking with colleagues.
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Access for people with disabilities
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. If you have any access requirements, please contact Kate Fortescue on 01223 578078 or email kate@a-m-a.co.uk
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Wednesday 16th July
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Message networking
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Networking & social events
Attending an event with 350 people when you don’t know 349 can be a daunting prospect! Tick the box on the booking form to join an e-mail group that will start in June. Each group of ten is facilitated by a seasoned conference-goer. It’s a great opportunity to get to know some other delegates and find out all you want to know about AMA conferences. You can also meet up for lunch at the conference.
A delegate list will be posted on this website from 1st May - check out who else is attending and arrange to meet up in Poole.
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Booking form
Save time and effort by booking online (pay by credit card or request an invoice).
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10 reasons to attend
Ten good reasons why your line manager should encourage you to attend!
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The seminar programme
There will be a range of seminars on offer to enable you to build a conference programme that is relevant to your own professional development needs.
You can attend three seminars over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon. Places at each seminar are limited, and are allocated on a first come basis.
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Accommodation
Book your accommodation through us to ensure that you will be staying in the same hotel as other delegates.
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Bursary schemes
Check here to see if you are eligible for one of our conference bursary schemes.
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Exhibition
Keep abreast of innovative products at the conference exhibition.
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Feedback from 2002
What delegates thought about the conference last year.
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The conference location
This section includes details on the venue and the conference location - Poole.
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Benchmarking
Many arts organisations are spending more and more resources (staff time and money) on e-marketing. At the same time, these organisations struggle to assess the effectiveness of their websites and e-mail marketing. How many 'page-views' do you need for your website to be 'successful'? What return should you expect on your investment in e-marketing? There are no ‘sector norms’ which can help an organisation identify its strengths and weaknesses in e-marketing. Success in a new methodology is comparative and this project seeks to understand the results being achieved.
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International members
The Arts Marketing Association has a number of international members who have joined the AMA community of arts professionals
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Corporate international membership
Join four or more members of your staff at the international member rate. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.
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Individual membership
Join the AMA at an individual membership rate to start benefiting now.
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Recommendations
Feedback from AMA members based outside the UK ...
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Seminar Selector
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Wednesday 16th July
Message in a Bottle will start with the opportunity to meet up with other delegates at one of two social events.
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International benefits
Develop your professional future:
* keep up-to-date with current developments in arts marketing and audience development
* learn new skills, explore new ideas and discover best practice
* networking with arts professionals across the globe
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Step Up
Step Up was a coaching scheme based in London, Birmingham and Cambridge for arts professionals. It was open to anyone working in the UK, with priority given to Black and Asian arts professionals.
The scheme ran from October 2004 to March 2005. he following information is provided for reference only.
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Past Staff of the AMA
Listing of Past Staff members of the AMA
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Past Board Members
Listing of past AMA Board Members.
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Symposium programme
Who are we competing against, who are we competing for? And are we doing it well enough? A 24-hour symposium for senior arts professionals.
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Symposium
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Symposium accommodation
One night bed and breakfast at a nearby hotel (Thursday 29th April 2004) can be booked separately for £68 + VAT.
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Symposium networking
The symposium programme - with small group seminars and debates - has networking built in, and the social evening is a great opportunity to meet other senior members.
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Symposium booking
Places are limited – book now to confirm your place.
Please note: this event is for members only. Non-members wishing to attend could consider taking out a trial membership (£35 + VAT for 6 months). See the membership button at the top of the page.
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Symposium delegates
This annual AMA Symposium was introduced following research undertaken in 2002 which identified a need for additional events to support the learning of senior arts professionals. 100 delegates are expected from across all art forms. A delegate list, updated in April, is now posted here.
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AMA Conference 2004
Over 400 arts professionals from all over the country enjoying a conference that is intellectually invigorating, relevant and great fun. Learn new skills, share ideas, and make new contacts.
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What is the conference like?
Build a programme suitable to your own professional development.
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Conference programme
How does your garden grow? aims to explore the most effective means to develop audiences for the arts.
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Wednesday programme
How does your garden grow? will start with the opportunity to meet up with other conference delegates at the Belfast City Hall for drinks and a buffet dinner as guests of Belfast City Council.
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Thursday programme
Thursday will start with a 'round table' exercise. Choose from a range of discussion tables to explore an issue of relevance to your work with other delegates. The day will then move on to a keynote presentation followed by your choice from a selection of breakout sessions. The day will conclude with dinner and a social event.
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Friday 23rd July
There will be four keynote presentations on Friday, two in the morning and two in the afternoon, and an opportunity to attend two more of the breakout sessions on offer. The final breakout sessions end at 5.15pm and the conference will finish with canapes and farewell drinks, a final chance for networking with colleagues.
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Networking & social events
Opportunities to meet other delegates.
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Book now!
Save time and effort by booking online (pay by credit card or request an invoice).
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Bursary schemes
Check here to see if you are eligible for one our three conference bursary schemes.
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Exhibition
Keep abreast of innovative products at the conference exhibition.
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Accommodation
A guide to accommodation in Belfast as the AMA accommodation allocation has now sold out.
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The conference location1
Find out more about the conference venue and how to get there.
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Feedback from 2003
What delegates thought about the conference last year.
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Access information
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. Check this page for details on access requirements.
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10 reasons to attend
10 good reasons why your line manager should encourage you to attend.
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Delegate list
List of delegates already booked.
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Breakout session programme
There will be a range of breakout sessions on offer to enable you to build a conference programme that is relevant to your own professional development. You can attend three breakouts over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon.
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Freelancers / consultants
Are you looking to recruit a freelancer or consultant to work with your organisation? Perhaps you work freelance yourself and would like to know more about how the AMA can support you? Use this section to find out more.
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Conference 2004 breakout selector
Please let us know your breakout choices by 30th June
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Diversity
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Conference and Symposium 2005
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Conference 2005 programme
Programme details
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Conference 2005 symposium
Programme details
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Book now
For the conference or symposium
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Conference 2005 networking
Opportunities to get together with other delegates
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Conference 2005 social
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Conference 2005 location
Barbican Centre, London
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Conference 2005 accommodation
Details about accommodation options that can be booked through the AMA
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Conference 2005 bursaries
For junior members and disabled arts professionals
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Conference 2005 press
Conference 2005 press
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10 reasons to attend
10 good reasons why your line manager should encourage you to attend.
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Wednesday 20th July
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Wednesday 20th July
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Thursday 21st July
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Thursday 21st July
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Friday 22nd July
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Friday 22nd July
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Access
Access for people with disabilities
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Exhibition
Keep abreast of innovative products at the conference exhibition
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Seminars
Seminars
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Seminar selector
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Tenders
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Online networking member rep
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Conference 2006
Conference 2006
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Wednesday 19 July
Wednesday 19 July, AMA Conference
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Conference 2006 programme
Conference 2006 programme
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Thursday 20th July
AMA Conference Thursday 20th July
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Friday 21st July
AMA Conference Friday 21st July
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Conference 2006 Seminars
Conference 2006 Seminars
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Seminar selector
AMA,conference,2006,seminar,selector
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Symposium programme
ama,symposium,2006,programme
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Wednesday 19th July
Symposium Wednesday 19th July
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Wednesday 19th July
Symposium Wednesday 19th July
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Wednesday 19th July
Symposium Wednesday 19th July
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Thursday 20th July
Symposium 2006 Thursday 20th July
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Friday 21st July
Symposium 2006 Friday 21st July
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Press
AMA Conference 2006 press
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Access
AMA Conference 2006 access
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Location
AMA Conference 2006 location
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Exhibition
AMA Conference 2006 exhibition
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Accommodation
AMA Conference 2006 Accommodation
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FAQs
Frequently asked questions
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Bursary
AMA Conference 2006 Bursary schemes
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Social events and Networking
Conference 2006 social events and networking
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Book now
AMA Conference 2006 Book now
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Books for sale
Books for sale
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10 reasons
10 reasons conference 2006
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ADUK on the AMA website
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Text service
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Login to text messaging
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Register for free text messaging
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Dazzled by Data workshops
Download from here, five sets of training notes outlining the key learning points from each of the five Dazzled By Data workshops.
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AEN publications
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Join the Audiences Europe Network
Join the Audiences Europe Network
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All events
AMA list all events
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AEN membership
AEN membership
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ADUK resources
Download from here the resources that supported the Dazzled by Data workshops
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AEN Conference 2006 Programme
AEN Conference 2006 Programme
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AEN Conference 2006 Thinking Big
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AEN Conference 2006
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Thursday timetable
AEN conference 2006 Thursday timetable
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Friday timetable
AEN conference 2006 Friday timetable
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Seminar choices
AEN Conference 2006 Seminar choices
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Speaker details
aen conference 2006 speaker details
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Socials and networking
AEN conference 2006 socials and networking
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Delegates list
AEN, conference, 2006, delegates
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Evening socials
AEN Conference 2006 evening socials
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Cultural events in and around den Haag
Other cultural events
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Location and accommodation
aen conference location and accommodation
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Location map
aen conference 2006 location map
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Links to hotels
aen conference 2006 hotels
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Transport links
aen conference 2006 transport links
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Access
aen conference 2006 access
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Book now
aen conference 2006 book now
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Links
aen conference 2006 links
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Bee game
aen conference 2006 bee game
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Wednesday timetable
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Join the email list
email list
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Email list thanks
email list thanks
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AMA Conference 2007:Tailor Made
AMA Conference 2007
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Conference programme
Conference 2007 programme
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Conference 2007 book now
Conference 2007 book now
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Conference 2007 Bursary schemes
Conference 2007 Bursary Schemes
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Conference 2007 networking
Conference 2007 networking
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Conference 2007 faqs
Conference 2007 faqs
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Conference 2007 sponsorship and advertising
Conference 2007 sponsorship and advertising
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Conference 2007 social events
Conference 2007 social events
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Conference 2007 accommodation
Conference 2007 accommodation
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Conference 2007 location
Conference 2007 location
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Conference 2007 press releases
Conference 2007 press releases
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Seminar selector
Conference 2007 seminar selector
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Sponsorship and advertising
AMA Conference 2008 sponsorship
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Social events
AMA Conference 2008 social events
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Conference programme
AMA Conference 2008 Programme
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Press releases
AMA 2008 conference press releases
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Networking
AMA Conference 2008 networking
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Location
AMA 2008 conference location
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FAQs
AMA Conference 2008 faq
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Bursary
AMA Conference 2008 bursary
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Book now
AMA Conference 2008 booking
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Conference home
AMA Conference 2008
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Encore - to be deleted
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Encore
Encore was the 2009 AMA coaching scheme focused on those working at a senior level in marketing, audience development, or similar, across all art forms.
Have you given your best performance or exhibited your best yet?
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Sponsorship and advertising
AMA Conference 2009 sponsorship
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Social events
AMA Conference 2009 social events
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Conference programme
AMA Conference 2009 Programme
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Press releases
AMA 2008 conference press releases
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Networking
AMA Conference 2009 networking
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Location
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FAQs
AMA Conference 2009 faq
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Bursary
AMA Conference 2009 bursary
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Book now
AMA Conference 2009 booking
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Conference home
AMA Conference 2009
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Conference 2009 press
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Conference 2009 breakout sessions
Conference 2009 breakout sessions
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Invoice thanks
Invoice thanks
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Sponsorship and advertising
AMA Conference 2010 sponsorship
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Social events
AMA Conference 2010 social events
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Conference programme
AMA Conference 2010 Programme
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Press releases
AMA 2010 conference press releases
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Networking
AMA Conference 2010 networking
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Location
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FAQs
AMA Conference 2010 faq
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Bursary
AMA Conference 2010 bursary
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Book now
AMA Conference 2010 booking
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Conference home
AMA Conference 2010
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Conference 2010 press
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Conference 2010 breakout sessions
2010 Conference breakout
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Board and staff members

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Executive Director: Julie Aldridge
Reports to the board and is responsible for all areas of organisational operation and development.
Email: julie@a-m-a.co.uk

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Director: Pam Henderson
Reports to the Board and is responsible for all areas of organisational operation and development.
Email: pam@a-m-a.co.uk

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| Jo Taylor |
Head of Marketing and Communications Wales Millennium Centre Bute Place
Cardiff CF10 5AL |
029 2063 5032
jo.taylor@wmc.org.uk |

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Finance Officer: Jenny Tunbridge
A first point of contact for members, Jenny is responsible for managing the AMA accounts and the implementation of effective office systems.
Email: jenny@a-m-a.co.uk

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Marketing Manager: Helen Bolt
Helen is responsible for developing and implementing a marketing strategy that encompasses all areas of the AMA's current and planned work
Email: helen@a-m-a.co.uk

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Freelance Sponsorship Manager: Kate Whitlock
Kate is now working part-time on AMA sponsorship.
Email: kate@a-m-a.co.uk

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| Beth Aplin |
Director Aplin Partnership 18 Leys Road
Cambridge CB4 2AT |
01223 520293
beth@aplinpartnership.com |

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| Simon Drysdale |
Managing Director Impact Print Display Tuscany Wharf
4b Orsman Road
London N1 5QJ |
020 7729 5978
simond@impactprintdisplay.com |

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| Helen Dunnett |
Consultant
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07889 967029
helen.dunnett@btopenworld.com |

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| Caroline Griffin |
Audience Development Director Audiences Central 10th Floor, Alpha Tower
Suffolk Street Queensway
Birmingham
B1 1TT |
0121 685 2616
caroline.griffin@audiencescentral.co.uk |

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| David Popple |
Director Stamford Arts Centre 27 St Mary Street
Stamford
Lincs PE9 2DL |
01780 480846
dpopple@aol.com |

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| Ivan Wadeson (Chair 2001 - 2005) |
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Membership and Events Administrator: Tom Holmes
Tom is first point of contact for membership and events bookings.
Email: tom@a-m-a.co.uk

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Events and Services Manager: Annabel Busher
Annabel is responsible for managing the mentoring scheme and operational aspects of the conference and other events.
Email: annabel@a-m-a.co.uk

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E-Marketing and Membership Administrator: Cressida Bhavan
Cressida is responsible for processing memberships, updating the AMA website and implementing online marketing campaigns.
Email: cressida@a-m-a.co.uk

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| Tim Baker (Chair 1998 - 2001) |
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| Kieran Cooper (Chair 1994 - 1996) |
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| John Matthews (Chair 1993 - 1994) |
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| Roger Tomlinson (Chair 1996 - 1998) |
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Events and Conference Manager: Sarah Johnson
Email:

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Freelance Business Services Manager: Neil Parker
Neil is now part-time and responsible for ensuring that effective business processes are in place.
Email: neil@a-m-a.co.uk

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| Emily Till |
Head of Marketing The Sage Gateshead St Mary's Square
Gateshead Quays
Gateshead NE8 2JR |
0191 443 4568
emily.till@thesagegateshead.org |

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Membership and Events Administrator: Al Morley
Alastair supports the Business Services Manager and is the first point of contact for members, processing memberships and event bookings.
Email: alastair@a-m-a.co.uk

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Marketing Manager: Sara Phillips
Responsible for developing and implementing a marketing strategy that encompasses all areas of the AMA’s current and planned work.
Email: sara@a-m-a.co.uk

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| Sarah Ogle |
Communications and Sales Director Liverpool Everyman and Playhouse 13 Hope Street
Liverpool L1 9BH |
0151 706 9107
s.ogle@everymanplayhouse.com |

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| Avril Scott |
Consultant 6 Prospect Place
Alnmouth
Alnwick
Northumberland |
07763 878025
ascott.marketing@btinternet.com |

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| Steven Hadley |
Chief Executive Audiences NI 20 Mount Charles
Belfast BT7 1NZ
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028 9043 6483
steven.hadley@audiencesni.com |

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| Margot Gerene |
Managing Director Stichting Nederlands Uitburo Frederiksplein 43
1017 XL Amsterdam
Netherlands
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0031 2061 60161
m.gerene@nederlandsuitburo.nl |

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Freelance Finance Manager: Hilary Seaward
Hilary works part-time as finance manager for the AMA.
Email: hilary@a-m-a.co.uk

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Programme Co-ordinator: Katherine Dimsdale
Katherine hosts mentoring training days and coordinates the matching of participants on the mentoring scheme. She project manages various existing and new services for the AMA, such as the recently launched action learning scheme. She supports the executive director with events programming and is responsible for liaising with speakers.
Email: katherine@a-m-a.co.uk

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AEN coordinator: Jonathan Goodacre
Jonathan coordinates all aspects of the Audiences Europe Network
Email: jonathan@a-m-a.co.uk

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Finance and Development Officer: Hannah Fenton
Hannah is responsible for implementing effective financial processes to the benefit of the members and the AMA. As well as being involved in the management of AMA finances, she leads on office management and supports the team with regard to sponsorship, research projects and fundraising applications.
Email: hannah@a-m-a.co.uk

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Membership and Events Administrator: Chris Tucker
Chris is a first point of contact for members and among other things is responsible for processing memberships and events bookings, managing the Member Rep scheme and distributing AMA books.
Email: chris@a-m-a.co.uk

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| Jane Donald |
Head of Marketing Glasgow Cultural Enterprises
Glasgow's Concert Halls
2 Sauchiehall Street
Glasgow G2 3NY |
0141 353 8000
janedonald@glasgowculturalenterprises.com |

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Events and Services Officer: Anna Upward
Anna is a primary point of contact for members and prospective members, providing access to information about the AMA, events and benefits of membership. As well as coordinating the operations of all AMA workshops and seminars, she leads on the operational aspects of day events and is responsible for the planning, promotion and booking process for the conference exhibition.
Email: anna@a-m-a.co.uk

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Senior Marketing and Media Officer: Andrea Perseu
Andrea is the editor of JAM, the journal of arts marketing. He is also responsible for planning and implementing marketing campaigns covering all areas of the AMA’s current work, leading on the development of the AMA’s digital strategy and curating the content for other AMA communication programmes.
Email: andrea@a-m-a.co.uk

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Freelance Finance Manager: Sarah Wells
Sarah works part-time as finance manager for the AMA.
Email: sarah@a-m-a.co.uk

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Membership Development Manager: Kate Flannery
Kate is responsible for developing and implementing the membership development plan for the organisation.
Email: katef@a-m-a.co.uk

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Events and Services Administrator: Emma Metcalfe
Emma supports the events team with general administrative duties and is responsible for all the operational aspects of the Dazzled by data? training events.
Email: emma@a-m-a.co.uk

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Membership Marketing Assistant: Isky Roberts
Isky is the primary point of contact for current and prospective members, providing access to information about the AMA and the benefits of membership. As well as working with Helen and Andrea to help plan and implement marketing campaigns for new members, she is responsible for membership renewals, processing orders for AMA publications and advertising services, and working with Andrea to promote these services.
Email: isky@a-m-a.co.uk

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| Tim Wood |
Director of Communications The Place 17 Dukes Road
London WC1H 9PY |
020 7121 1021
tim.wood@theplace.org.uk |

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Events Marketing Assistant: Anne Freitag
Anne supports the marketing team with the planning and implementation of marketing campaigns for AMA events. She is responsible for the production and distribution of the events brochure and for processing bookings and reservations for AMA events and services.
Email: anne@a-m-a.co.uk

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