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About
About the Arts Marketing Association



Services
services



Membership
AMA Membership



Networking
The AMA provides many opportunities for members to network either face-to-face at events or social meetings or via this website. Join now to reduce your isolation and start sharing experiences, problems and solutions with other arts professionals like you. Debate key issues, take part in our think-tank and work together to continue to improve the relationship between people and the arts.



Events
The AMA produces a range of practical, strategic and conceptual level events each year, in locations across the UK. AMA events are designed to help you develop practical skills relevant to your job, encourage debate, share the experience and knowledge of leading practitioners and provide opportunities for networking with other members.



Membership benefits
  • Do you work in the arts and cultural sector?
  • Does your job involve persuading the public to experience the arts?
  • Do you want to be kept up to date with new developments?
  • Do you long for a network to share problems and solutions?
Join the organisation that is creating your professional future




History and achievements
The AMA was formed in 1993 to give arts marketers a national and unified voice to tackle the issues of the day.



Who's who at the AMA
Staff and board members at the AMA.



AMA staff
There are currently 11 staff members and 9 board members at the AMA working on behalf of our members



Professional development
The AMA offers excellent professional development opportunities. These include the mentoring scheme and in the past, action learning and the Encore coaching scheme for more experienced arts professionals. These types of schemes can help you develop new skills relevant to your job and keep you up-to-date with best practice.



Online member directory
An essential networking tool, this online searchable member directory will give you contact details for the member/s you want to talk to.



Publications
The AMA has commissioned and published several texts over the years. To keep you up-to-date with current issues in arts marketing and audience development we also produce a monthly e-mail bulletin and quarterly journal; JAM the arts marketing journal sent free to all members.



Case studies
This section contains a selection of case studies, showing arts marketing in action. Fascinating and informative, the case studies will allow members to share experiences, solutions and creative ideas. We will be updating this section regularly. If you would like to contribute, then please contact the AMA office: info@a-m-a.co.uk



Useful contacts
This section lists contact details of nearly 200 organisations that support the arts in the UK.



Information line
The AMA doesn't promise to have all the answers, but if your Arts Council, Marketing or Audience Development Agency can't help you with your marketing queries we will do our best to find an answer for you.



Mentoring scheme
'Mentoring is the single biggest, most important tool in professional development.'

The AMA scheme provides all the training and support you need to get the most out of your mentoring relationships.




Advanced certificate
In partnership with the Chartered Institute of Arts Marketing the AMA has launched the UK's first accredited qualification in arts marketing.



Welcome to the Arts Marketing Association




Board members
The AMA is reliant on the skilful input, and many hours of free work, from its board



Training directory
Relevant courses, seminars and workshops offered by a wide range of providers across the UK.



Events archive
The AMA has hosted a broad programme of events. Historically, the annual conference has been the main focus of activity. In Manchester, in 1995, the first conference attracted 80 delegates. In 1996 at Warwick, 'Desperate for Promotion' attracted 120 people. The conference now attracts well over 400 arts professionals from across the UK and from outside the UK.

Other events hosted include seminars, workshops, day events and network meetings.

Reports are produced for many AMA events and archives are starting to be built up on this website.




Short courses
Organisations offering seminars, workshops and day events in arts marketing / management and related areas.



Full time courses
UK organisations offering full-time training courses in arts marketing, management and related areas.



News




Recommended reading




Seminars
AMA seminars are half-day events designed to enable you to build skills, develop knowledge and share experiences on specific topics relating to your work. Seminars tour around the UK to enable more people to benefit.



Events archive




Register now
Join the AMA to access the full website



Job vacancies
Find the job of your dreams in our directory of current job vacancies



Event archive detail




Search the AMA Website




Mentoring - take part
Click here for details on how to take part in the scheme.



Vote now




Send this page to a friend




Press centre
Visit this section to view current and archived press releases about the latest developments at the AMA



Support the AMA




Individual membership
More than 2,000 arts professionals have joined the AMA. Why don't you?

Annual subscription rates are based on salary and start at just £29 + VAT.




Group membership
Join four or more members of your team. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.



What the AMA does
The AMA aims to support the professional development of its members and has established a range of tools to achieve this.



Trial membership
Don't just take our word for it. Join now at the trial rate of £53 + VAT for six months individual membership



Market research contacts
Directory of AMA members who provide market research services








Reports from past events
Missed an event and really wish you hadn't? This section contains full reports from many previous AMA events including conferences, seminars and day events. Plus other relevant and interesting information. Download them here for free ...



Making a difference
The Arts Marketing Association wants to develop a strategy that places the arts at the centre of people's lives. We believe that in this environment, artists will be able to flourish, experiment and produce their finest work for public benefit. Keep-up-to date, ask questions, consider the key issues, work in collaboration, challenge preconceptions, take part in debate.



Speaker tour8




Benchmarking
Many arts organisations are spending more and more resources (staff time and money) on e-marketing. At the same time, these organisations struggle to assess the effectiveness of their websites and e-mail marketing. How many 'page-views' do you need for your website to be 'successful'? What return should you expect on your investment in e-marketing? There are no ‘sector norms’ which can help an organisation identify its strengths and weaknesses in e-marketing. Success in a new methodology is comparative and this project seeks to understand the results being achieved.



Current press releases
This section contains all current press releases from the AMA detailing all the latest news and developments



Press releases archive
This section forms an archive of press releases from the AMA.



Cancellation policy




Message in a bottle




Conference programme
The programme is a careful mix of main speaker presentations ('keynotes') and a menu of group sessions ('seminars'). This means you can build a programme suitable to your own professional development needs. The programme, combined with the broad range of social events, makes it easy to meet people and network. You can share ideas, aspirations, problems and solutions with other people working in the arts. You can also keep abreast of innovative products at the conference exhibition.



What is the conference about?
The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Message in a Bottle explores the art and science of communication. All of us who have a responsibility for persuading the public to experience the arts want to understand how to communicate effectively with people. So much has changed since the AMA was founded ten years ago; not just the technology by which we choose to communicate, but also our markets and our languages. This conference seeks to understand how and why communication has changed, and what this means for arts professionals.



Thursday 17th July
The Thursday will start with a 'Round table' communication exercise where you get to choose a table from 16 to discuss an issue of relevance to your work with other delegates and an 'expert' i.e. a seminar or keynote leader on your chosen subject. The day will then move on to a keynote presentation, Ten Years of Talking, and your choice from a range of seminar sessions. The day will conclude with a buffet dinner and swing band.



Friday 18th July
There will be two keynote presentations on the Friday, Divided by a common language: a niche of one?, and, Speaking with one voice: the merits of mass communication?. There will also be an opportunity to attend two more of the seminar sessions on offer. The conference will end with canapes and farewell drinks, a final chance for networking with colleagues.



Delegate List
List of delegates booked by end of May 2003



Wednesday 16th July
Message in a Bottle will start with the opportunity to meet up with other delegates at one of two social events.



Access for people with disabilities
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. If you have any access requirements, please contact Kate Fortescue on 01223 578078 or email kate@a-m-a.co.uk



Networking & social events
Attending an event with 350 people when you don’t know 349 can be a daunting prospect! Tick the box on the booking form to join an e-mail group that will start in June. Each group of ten is facilitated by a seasoned conference-goer. It’s a great opportunity to get to know some other delegates and find out all you want to know about AMA conferences. You can also meet up for lunch at the conference. A delegate list will be posted on this website from 1st May - check out who else is attending and arrange to meet up in Poole.



Book now!
Save time and effort by booking online (pay by credit card or request an invoice).



10 reasons to attend
Ten good reasons why your line manager should encourage you to attend!



The seminar programme
There will be a range of seminars on offer to enable you to build a conference programme that is relevant to your own professional development needs. You can attend three seminars over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon. Places at each seminar are limited, and are allocated on a first come basis.








International benefits
Develop your professional future:

* keep up-to-date with current developments in arts marketing and audience development
* learn new skills, explore new ideas and discover best practice
* networking with arts professionals across the globe




Bursary schemes
Check here to see if you are eligible for one of our conference bursary schemes.



Exhibition
Keep abreast of innovative products at the conference exhibition.



The conference location
This section includes details on the venue and the conference location - Poole.



Feedback from 2002
What delegates thought about the conference last year.



Accommodation
Book your accommodation through us to ensure that you will be staying in the same hotel as other delegates.



International members
The Arts Marketing Association has a number of international members who have joined the AMA community of arts professionals



Corporate international membership
Join four or more members of your staff at the international member rate. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.



Individual membership
Join the AMA at an individual membership rate to start benefiting now.



Recommendations
Feedback from AMA members based outside the UK ...



2008 conference location
AMA 2008 conference location



Step Up
Step Up was a coaching scheme based in London, Birmingham and Cambridge for arts professionals. It was open to anyone working in the UK, with priority given to Black and Asian arts professionals. The scheme ran from October 2004 to March 2005. he following information is provided for reference only.



Past Staff
Listing of Past Staff members of the AMA



Past Board Members
Listing of past AMA Board Members.



Symposium programme
Who are we competing against, who are we competing for? And are we doing it well enough? A 24-hour symposium for senior arts professionals.



Symposium




Symposium accommodation
One night bed and breakfast at a nearby hotel (Thursday 29th April 2004) can be booked separately for £68 + VAT.



Symposium networking
The symposium programme - with small group seminars and debates - has networking built in, and the social evening is a great opportunity to meet other senior members.



Symposium booking
Places are limited – book now to confirm your place. Please note: this event is for members only. Non-members wishing to attend could consider taking out a trial membership (£35 + VAT for 6 months). See the membership button at the top of the page.



Symposium delegates
This annual AMA Symposium was introduced following research undertaken in 2002 which identified a need for additional events to support the learning of senior arts professionals. 100 delegates are expected from across all art forms. A delegate list, updated in April, is now posted here.



What is the conference like?
Build a programme suitable to your own professional development.



Conference programme
How does your garden grow? aims to explore the most effective means to develop audiences for the arts.



Wednesday 21st July
How does your garden grow? will start with the opportunity to meet up with other conference delegates at the Belfast City Hall for drinks and a buffet dinner as guests of Belfast City Council.



Thursday 22nd July
Thursday will start with a 'round table' exercise. Choose from a range of discussion tables to explore an issue of relevance to your work with other delegates. The day will then move on to a keynote presentation followed by your choice from a selection of breakout sessions. The day will conclude with dinner and a social event.



Friday 23rd July
There will be four keynote presentations on Friday, two in the morning and two in the afternoon, and an opportunity to attend two more of the breakout sessions on offer. The final breakout sessions end at 5.15pm and the conference will finish with canapes and farewell drinks, a final chance for networking with colleagues.



Networking and social events
Opportunities to meet other delegates.



Delegate list
List of delegates already booked.



10 reasons to attend
10 good reasons why your line manager should encourage you to attend.



Access information
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. Check this page for details on access requirements.



Feedback from 2003
What delegates thought about the conference last year.



The conference location
Find out more about the conference venue and how to get there.



Accommodation
A guide to accommodation in Belfast as the AMA accommodation allocation has now sold out.



Exhibition
Keep abreast of innovative products at the conference exhibition.



Bursary schemes
Check here to see if you are eligible for one our three conference bursary schemes.



Book now!
Save time and effort by booking online (pay by credit card or request an invoice).



Programme of breakout sessions
There will be a range of breakout sessions on offer to enable you to build a conference programme that is relevant to your own professional development. You can attend three breakouts over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon.



Freelancers / consultants
Are you looking to recruit a freelancer or consultant to work with your organisation? Perhaps you work freelance yourself and would like to know more about how the AMA can support you? Use this section to find out more.



Diversity




Conference programme
Programme details



Symposium programme
Programme details



Networking and social events
Opportunities to get together with other delegates



Book now
For the conference or symposium



Location
Barbican Centre, London



Accommodation
Details about accommodation options that can be booked through the AMA



Bursary schemes
For junior members and disabled arts professionals



Press
Conference 2005 press



Wednesday 20th July




Thursday 21st July




Friday 22nd July




Wednesday 20th July




Thursday 21st July




Friday 22nd July




Access
Access for people with disabilities



Exhibition
Keep abreast of innovative products at the conference exhibition



Seminars
Seminars



Seminar selector




Member reps




Coaching
Online networking coaching



Have your say
Online networking ask an expert round table



Conference 2006 programme
Conference 2006 programme



Wednesday 19 July
Wednesday 19 July, AMA Conference



Thursday 20th July
AMA Conference Thursday 20th July



Friday 21st July
AMA Conference Friday 21st July



Seminars
Conference 2006 Seminars



Seminar Selector
AMA,conference,2006,seminar,selector



Wednesday 19th July
Symposium Wednesday 19th July



Thursday 20th July
Symposium 2006 Thursday 20th July



Friday 21st July
Symposium 2006 Friday 21st July



Book now
AMA Conference 2006 Book now



Bursary schemes
AMA Conference 2006 Bursary schemes



FAQs
Frequently asked questions



Accommodation
AMA Conference 2006 Accommodation



Exhibition
AMA Conference 2006 exhibition



Location
AMA Conference 2006 location



Access
AMA Conference 2006 access



Press
AMA Conference 2006 press



Socials and networking
Conference 2006 social events and networking



10 reasons
10 reasons conference 2006



ADUK




Free text service




Dazzled by Data
Download from here, five sets of training notes outlining the key learning points from each of the five Dazzled By Data workshops.



A-Z




All events
AMA list all events



Supporting resources
Download from here the resources that supported the Dazzled by Data workshops



Conference Programme
AEN Conference 2006 Programme



Thinking BIG! workshop




Thursday timetable
AEN conference 2006 Thursday timetable



Friday timetable
AEN conference 2006 Friday timetable



Seminar choices
AEN Conference 2006 Seminar choices



Speaker details
aen conference 2006 speaker details



Socials and networking
AEN conference 2006 socials and networking



Evening Socials
AEN Conference 2006 evening socials



Location and accommodation
aen conference location and accommodation



Location map
aen conference 2006 location map



Hotels
aen conference 2006 hotels



Transport links
aen conference 2006 transport links



Access
aen conference 2006 access



Links
aen conference 2006 links



Wednesday timetable




Wednesday timetable AEN
AEN conference 2006 Wednesday timetable



Join the AMA email list
email list



Conference 2007
AMA Conference 2007



Conference programme
Conference 2007 programme



Book now
Conference 2007 book now



Bursary Schemes
Conference 2007 Bursary Schemes



Networking
Conference 2007 networking



FAQs
Conference 2007 faqs



Sponsorship and advertising
Conference 2007 sponsorship and advertising



Social events
Conference 2007 social events



Accommodation
Conference 2007 accommodation



Location
Conference 2007 location



Press releases
Conference 2007 press releases



Seminar selector
Conference 2007 seminar selector



2008 Conference Programme
AMA Conference 2008 Programme



2008 Conference booking
AMA Conference 2008 booking



2008 Conference bursary
AMA Conference 2008 bursary



2008 Conference networking
AMA Conference 2008 networking



2008 FAQs
AMA Conference 2008 faq



2008 conference sponsorship
AMA Conference 2008 sponsorship



2008 conference social events
AMA Conference 2008 social events



2008 Conference press releases
AMA 2008 conference press releases



Encore
Encore was the 2009 AMA coaching scheme focused on those working at a senior level in marketing, audience development, or similar, across all art forms.

Have you given your best performance or exhibited your best yet?




2009 Conference Programme
AMA Conference 2009 Programme



2009 Conference booking
AMA Conference 2009 booking



2009 Conference bursary
AMA Conference 2009 bursary



2009 Conference networking
AMA Conference 2009 networking



2009 FAQs
AMA Conference 2009 faq



2009 conference sponsorship
AMA Conference 2009 sponsorship



2009 conference social events
AMA Conference 2009 social events



2009 Conference press releases
AMA 2008 conference press releases



2009 Conference location




Conference 2009 breakout sessions
Conference 2009 breakout sessions



2010 Conference Programme
AMA Conference 2010 Programme



2010 Conference booking
AMA Conference 2010 booking



2010 Conference bursary
AMA Conference 2010 bursary



2010 Conference networking
AMA Conference 2010 networking



2010 FAQs
AMA Conference 2010 faq



2010 conference sponsorship
AMA Conference 2010 sponsorship



2010 conference social events
AMA Conference 2010 social events



2010 Conference press releases
AMA 2010 conference press releases



2010 Conference location




2010 Conference breakout
2010 Conference breakout





Page content on this website



About the AMA
About the Arts Marketing Association

Welcome to the Arts Marketing Association


Services
services

Contact the AMA
Contact us

Networking
The AMA provides many opportunities for members to network either face-to-face at events or social meetings or via this website. Join now to reduce your isolation and start sharing experiences, problems and solutions with other arts professionals like you. Debate key issues, take part in our think-tank and work together to continue to improve the relationship between people and the arts.

Forthcoming events
The AMA produces a range of practical, strategic and conceptual level events each year, in locations across the UK. AMA events are designed to help you develop practical skills relevant to your job, encourage debate, share the experience and knowledge of leading practitioners and provide opportunities for networking with other members.

Event Categories


Event Detail
AMA events

Benefits of AMA membership
  • Do you work in the arts and cultural sector?
  • Does your job involve persuading the public to experience the arts?
  • Do you want to be kept up to date with new developments?
  • Do you long for a network to share problems and solutions?
Join the organisation that is creating your professional future


Who's Who at the AMA
Staff and board members at the AMA.

Staff Structure
There are currently 11 staff members and 9 board members at the AMA working on behalf of our members

Board members
The AMA is reliant on the skilful input, and many hours of free work, from its board

Professional development
The AMA offers excellent professional development opportunities. These include the mentoring scheme and in the past, action learning and the Encore coaching scheme for more experienced arts professionals. These types of schemes can help you develop new skills relevant to your job and keep you up-to-date with best practice.

Training directory
Relevant courses, seminars and workshops offered by a wide range of providers across the UK.

Short Courses
Organisations offering seminars, workshops and day events in arts marketing / management and related areas.

Full time courses
UK organisations offering full-time training courses in arts marketing, management and related areas.

History & achievements
The AMA was formed in 1993 to give arts marketers a national and unified voice to tackle the issues of the day.

Web-enabled benchmarking
Most arts organisations collect lots of information about their progress in marketing and business terms. This section will enable us to compare this information with similar organisations across the arts and cultural sectors.

Event archive
The AMA has hosted a broad programme of events. Historically, the annual conference has been the main focus of activity. In Manchester, in 1995, the first conference attracted 80 delegates. In 1996 at Warwick, 'Desperate for Promotion' attracted 120 people. The conference now attracts well over 400 arts professionals from across the UK and from outside the UK.

Other events hosted include seminars, workshops, day events and network meetings.

Reports are produced for many AMA events and archives are starting to be built up on this website.


Advanced certificate
In partnership with the Chartered Institute of Arts Marketing the AMA has launched the UK's first accredited qualification in arts marketing.

Mentoring scheme
'Mentoring is the single biggest, most important tool in professional development.'

The AMA scheme provides all the training and support you need to get the most out of your mentoring relationships.


Online member directory
An essential networking tool, this online searchable member directory will give you contact details for the member/s you want to talk to.

Publications
The AMA has commissioned and published several texts over the years. To keep you up-to-date with current issues in arts marketing and audience development we also produce a monthly e-mail bulletin and quarterly journal; JAM the arts marketing journal sent free to all members.

What are you looking for


Publications Details
publication details

Publications Category
Publication categories descriptions

Case studies
This section contains a selection of case studies, showing arts marketing in action. Fascinating and informative, the case studies will allow members to share experiences, solutions and creative ideas. We will be updating this section regularly. If you would like to contribute, then please contact the AMA office: info@a-m-a.co.uk

Case Study
Case Study Description

Useful contacts
This section lists contact details of nearly 200 organisations that support the arts in the UK.

Links Category
Links category desc

News page


AMA News


Help with your login
Help with your login to the AMA website

Event Search


Event Booking Form


Thank you
Thank you

Recommended Booklist


Speaker tour
AMA seminars are half-day events designed to enable you to build skills, develop knowledge and share experiences on specific topics relating to your work. Seminars tour around the UK to enable more people to benefit.

message


Join the AMA now
Join the AMA to access the full website

Information line
The AMA doesn't promise to have all the answers, but if your Arts Council, Marketing or Audience Development Agency can't help you with your marketing queries we will do our best to find an answer for you.

Login Fail


Job vacancies
Find the job of your dreams in our directory of current job vacancies

Event archive


Search the AMA Website


Advanced search


Vote now


Send this page to a friend


Press centre
Visit this section to view current and archived press releases about the latest developments at the AMA

Support the AMA


Member Bulletin Board
Use the members-only bulletin board on this website to:
  • share experiences, problems and solutions
  • discuss creative ideas
  • join a support group relevant to your area of work
  • post questions to an experienced practitioner on specific topics


Membership
AMA Membership

Individual membership
More than 2,000 arts professionals have joined the AMA. Why don't you?

Annual subscription rates are based on salary and start at just £29 + VAT.


Group membership
Join four or more members of your team. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.

What the AMA does
The AMA aims to support the professional development of its members and has established a range of tools to achieve this.

Trial membership
Don't just take our word for it. Join now at the trial rate of £53 + VAT for six months individual membership

Thankyou


Authority


Search board members and staff


Seach case studies


Search jobs


Search training


Online think-tank
Shape the future of the arts by taking part in the Arts & Audiences online think-tank.

Conditions of website use


Market research
Directory of AMA members who provide market research services

Your wishlists
Welcome to your section of this site

Events attended
Select events attended

Mentoring scheme
Click here for details on how to take part in the scheme.

Publications read


Publications I've read
Let us know which topics you'd like more on and we'll send updates as relevant publications become available

Events Ive attended/booked
A list of events you've already attended or booked for. Events are listed by title or topic so that you can easily see where you may have gaps in your own professional development.

My wish list (events)
This section shows a wish list of events you'd like to attend - use this page regularly to receive updates on events or topics that you are interested in.

My wish list (publications)
This section shows a wish list of publications you'd like to read - use this page regularly to remind yourself of books you mean to get hold of and to receive updates on topics that you are interested in.

Relevant topics
Let us know which topics would be most relevant to meet your professional development needs

Relevant services
The AMA is led by its membership, we can track which events sell well and regularly get feedback on them. However, it is more difficult for us to track which services are more popular. Add your feedback here so that we can continue to you offer relevant support.

Current press releases
This section contains all current press releases from the AMA detailing all the latest news and developments

Press release archive
This section forms an archive of press releases from the AMA.

Thanks for voting


AMA Membership


Publications not read
A quick view of publications that you've not yet decided to read.

Events not in wish list
A quick view of events you've not yet decided to book for.

AMA Christmas pop quiz
Win a bottle of champagne!

Thank you


Send your wish list


PDC complete


Your shopping cart


Your shopping cart


Your shopping cart


Your shopping cart


Your shopping cart


Checkout thanks


Terms and conditions


Cancellation policy


AMA Conference 2003: Message in a Bottle


What is the conference about?
The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Message in a Bottle explores the art and science of communication. All of us who have a responsibility for persuading the public to experience the arts want to understand how to communicate effectively with people. So much has changed since the AMA was founded ten years ago; not just the technology by which we choose to communicate, but also our markets and our languages. This conference seeks to understand how and why communication has changed, and what this means for arts professionals.

Programme
The programme is a careful mix of main speaker presentations ('keynotes') and a menu of group sessions ('seminars'). This means you can build a programme suitable to your own professional development needs. The programme, combined with the broad range of social events, makes it easy to meet people and network. You can share ideas, aspirations, problems and solutions with other people working in the arts. You can also keep abreast of innovative products at the conference exhibition.

Thursday 17th July
The Thursday will start with a 'Round table' communication exercise where you get to choose a table from 16 to discuss an issue of relevance to your work with other delegates and an 'expert' i.e. a seminar or keynote leader on your chosen subject. The day will then move on to a keynote presentation, Ten Years of Talking, and your choice from a range of seminar sessions. The day will conclude with a buffet dinner and swing band.

Delegate List
List of delegates booked by end of May 2003

Friday 18th July
There will be two keynote presentations on the Friday, Divided by a common language: a niche of one?, and, Speaking with one voice: the merits of mass communication?. There will also be an opportunity to attend two more of the seminar sessions on offer. The conference will end with canapes and farewell drinks, a final chance for networking with colleagues.

Access for people with disabilities
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. If you have any access requirements, please contact Kate Fortescue on 01223 578078 or email kate@a-m-a.co.uk

Wednesday 16th July


Message networking


Networking & social events
Attending an event with 350 people when you don’t know 349 can be a daunting prospect! Tick the box on the booking form to join an e-mail group that will start in June. Each group of ten is facilitated by a seasoned conference-goer. It’s a great opportunity to get to know some other delegates and find out all you want to know about AMA conferences. You can also meet up for lunch at the conference. A delegate list will be posted on this website from 1st May - check out who else is attending and arrange to meet up in Poole.

Booking form
Save time and effort by booking online (pay by credit card or request an invoice).

10 reasons to attend
Ten good reasons why your line manager should encourage you to attend!

The seminar programme
There will be a range of seminars on offer to enable you to build a conference programme that is relevant to your own professional development needs. You can attend three seminars over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon. Places at each seminar are limited, and are allocated on a first come basis.

Accommodation
Book your accommodation through us to ensure that you will be staying in the same hotel as other delegates.

Bursary schemes
Check here to see if you are eligible for one of our conference bursary schemes.

Exhibition
Keep abreast of innovative products at the conference exhibition.

Feedback from 2002
What delegates thought about the conference last year.

The conference location
This section includes details on the venue and the conference location - Poole.

Benchmarking
Many arts organisations are spending more and more resources (staff time and money) on e-marketing. At the same time, these organisations struggle to assess the effectiveness of their websites and e-mail marketing. How many 'page-views' do you need for your website to be 'successful'? What return should you expect on your investment in e-marketing? There are no ‘sector norms’ which can help an organisation identify its strengths and weaknesses in e-marketing. Success in a new methodology is comparative and this project seeks to understand the results being achieved.

International members
The Arts Marketing Association has a number of international members who have joined the AMA community of arts professionals

Corporate international membership
Join four or more members of your staff at the international member rate. A great opportunity to promote your organisation, as well as focusing on the professional development of the individuals within it.

Individual membership
Join the AMA at an individual membership rate to start benefiting now.

Recommendations
Feedback from AMA members based outside the UK ...

Seminar Selector


Wednesday 16th July
Message in a Bottle will start with the opportunity to meet up with other delegates at one of two social events.

International benefits
Develop your professional future:

* keep up-to-date with current developments in arts marketing and audience development
* learn new skills, explore new ideas and discover best practice
* networking with arts professionals across the globe


Step Up
Step Up was a coaching scheme based in London, Birmingham and Cambridge for arts professionals. It was open to anyone working in the UK, with priority given to Black and Asian arts professionals. The scheme ran from October 2004 to March 2005. he following information is provided for reference only.

Past Staff of the AMA
Listing of Past Staff members of the AMA

Past Board Members
Listing of past AMA Board Members.

Symposium programme
Who are we competing against, who are we competing for? And are we doing it well enough? A 24-hour symposium for senior arts professionals.

Symposium


Symposium accommodation
One night bed and breakfast at a nearby hotel (Thursday 29th April 2004) can be booked separately for £68 + VAT.

Symposium networking
The symposium programme - with small group seminars and debates - has networking built in, and the social evening is a great opportunity to meet other senior members.

Symposium booking
Places are limited – book now to confirm your place. Please note: this event is for members only. Non-members wishing to attend could consider taking out a trial membership (£35 + VAT for 6 months). See the membership button at the top of the page.

Symposium delegates
This annual AMA Symposium was introduced following research undertaken in 2002 which identified a need for additional events to support the learning of senior arts professionals. 100 delegates are expected from across all art forms. A delegate list, updated in April, is now posted here.

AMA Conference 2004
Over 400 arts professionals from all over the country enjoying a conference that is intellectually invigorating, relevant and great fun. Learn new skills, share ideas, and make new contacts.

What is the conference like?
Build a programme suitable to your own professional development.

Conference programme
How does your garden grow? aims to explore the most effective means to develop audiences for the arts.

Wednesday programme
How does your garden grow? will start with the opportunity to meet up with other conference delegates at the Belfast City Hall for drinks and a buffet dinner as guests of Belfast City Council.

Thursday programme
Thursday will start with a 'round table' exercise. Choose from a range of discussion tables to explore an issue of relevance to your work with other delegates. The day will then move on to a keynote presentation followed by your choice from a selection of breakout sessions. The day will conclude with dinner and a social event.

Friday 23rd July
There will be four keynote presentations on Friday, two in the morning and two in the afternoon, and an opportunity to attend two more of the breakout sessions on offer. The final breakout sessions end at 5.15pm and the conference will finish with canapes and farewell drinks, a final chance for networking with colleagues.

Networking & social events
Opportunities to meet other delegates.

Book now!
Save time and effort by booking online (pay by credit card or request an invoice).

Bursary schemes
Check here to see if you are eligible for one our three conference bursary schemes.

Exhibition
Keep abreast of innovative products at the conference exhibition.

Accommodation
A guide to accommodation in Belfast as the AMA accommodation allocation has now sold out.

The conference location1
Find out more about the conference venue and how to get there.

Feedback from 2003
What delegates thought about the conference last year.

Access information
We aim to make the conference welcoming, enjoyable and worthwhile for all arts professionals. Check this page for details on access requirements.

empty
1

10 reasons to attend
10 good reasons why your line manager should encourage you to attend.

Delegate list
List of delegates already booked.

Breakout session programme
There will be a range of breakout sessions on offer to enable you to build a conference programme that is relevant to your own professional development. You can attend three breakouts over the course of the conference; one on Thursday afternoon, one on Friday morning and one on Friday afternoon.

Freelancers / consultants
Are you looking to recruit a freelancer or consultant to work with your organisation? Perhaps you work freelance yourself and would like to know more about how the AMA can support you? Use this section to find out more.

Conference 2004 breakout selector
Please let us know your breakout choices by 30th June

Diversity


Conference and Symposium 2005


Conference 2005 programme
Programme details

Conference 2005 symposium
Programme details

Book now
For the conference or symposium

Conference 2005 networking
Opportunities to get together with other delegates

Conference 2005 social


Conference 2005 location
Barbican Centre, London

Conference 2005 accommodation
Details about accommodation options that can be booked through the AMA

Conference 2005 bursaries
For junior members and disabled arts professionals

Conference 2005 press
Conference 2005 press

10 reasons to attend
10 good reasons why your line manager should encourage you to attend.

Wednesday 20th July


Wednesday 20th July


Thursday 21st July


Thursday 21st July


Friday 22nd July


Friday 22nd July


Access
Access for people with disabilities

Exhibition
Keep abreast of innovative products at the conference exhibition

Seminars
Seminars

Seminar selector


Tenders


Online networking member rep


Conference 2006
Conference 2006

Wednesday 19 July
Wednesday 19 July, AMA Conference

Conference 2006 programme
Conference 2006 programme

Thursday 20th July
AMA Conference Thursday 20th July

Friday 21st July
AMA Conference Friday 21st July

Conference 2006 Seminars
Conference 2006 Seminars

Seminar selector
AMA,conference,2006,seminar,selector

Symposium programme
ama,symposium,2006,programme

Wednesday 19th July
Symposium Wednesday 19th July

Wednesday 19th July
Symposium Wednesday 19th July

Wednesday 19th July
Symposium Wednesday 19th July

Thursday 20th July
Symposium 2006 Thursday 20th July

Friday 21st July
Symposium 2006 Friday 21st July

Press
AMA Conference 2006 press

Access
AMA Conference 2006 access

Location
AMA Conference 2006 location

Exhibition
AMA Conference 2006 exhibition

Accommodation
AMA Conference 2006 Accommodation

FAQs
Frequently asked questions

Bursary
AMA Conference 2006 Bursary schemes

Social events and Networking
Conference 2006 social events and networking

Book now
AMA Conference 2006 Book now

Books for sale
Books for sale

10 reasons
10 reasons conference 2006

ADUK on the AMA website


Text service


Login to text messaging


Register for free text messaging


Dazzled by Data workshops
Download from here, five sets of training notes outlining the key learning points from each of the five Dazzled By Data workshops.

AEN publications


Join the Audiences Europe Network
Join the Audiences Europe Network

All events
AMA list all events

AEN membership
AEN membership

ADUK resources
Download from here the resources that supported the Dazzled by Data workshops

AEN Conference 2006 Programme
AEN Conference 2006 Programme

AEN Conference 2006 Thinking Big


AEN Conference 2006


Thursday timetable
AEN conference 2006 Thursday timetable

Friday timetable
AEN conference 2006 Friday timetable

Seminar choices
AEN Conference 2006 Seminar choices

Speaker details
aen conference 2006 speaker details

Socials and networking
AEN conference 2006 socials and networking

Delegates list
AEN, conference, 2006, delegates

Evening socials
AEN Conference 2006 evening socials

Cultural events in and around den Haag
Other cultural events

Location and accommodation
aen conference location and accommodation

Location map
aen conference 2006 location map

Links to hotels
aen conference 2006 hotels

Transport links
aen conference 2006 transport links

Access
aen conference 2006 access

Book now
aen conference 2006 book now

Links
aen conference 2006 links

Bee game
aen conference 2006 bee game

Wednesday timetable


Join the email list
email list

Email list thanks
email list thanks

AMA Conference 2007:Tailor Made
AMA Conference 2007

Conference programme
Conference 2007 programme

Conference 2007 book now
Conference 2007 book now

Conference 2007 Bursary schemes
Conference 2007 Bursary Schemes

Conference 2007 networking
Conference 2007 networking

Conference 2007 faqs
Conference 2007 faqs

Conference 2007 sponsorship and advertising
Conference 2007 sponsorship and advertising

Conference 2007 social events
Conference 2007 social events

Conference 2007 accommodation
Conference 2007 accommodation

Conference 2007 location
Conference 2007 location

Conference 2007 press releases
Conference 2007 press releases

Seminar selector
Conference 2007 seminar selector

Sponsorship and advertising
AMA Conference 2008 sponsorship

Social events
AMA Conference 2008 social events

Conference programme
AMA Conference 2008 Programme

Press releases
AMA 2008 conference press releases

Networking
AMA Conference 2008 networking

Location
AMA 2008 conference location

FAQs
AMA Conference 2008 faq

Bursary
AMA Conference 2008 bursary

Book now
AMA Conference 2008 booking

Conference home
AMA Conference 2008

Encore - to be deleted


Encore
Encore was the 2009 AMA coaching scheme focused on those working at a senior level in marketing, audience development, or similar, across all art forms.

Have you given your best performance or exhibited your best yet?


Sponsorship and advertising
AMA Conference 2009 sponsorship

Social events
AMA Conference 2009 social events

Conference programme
AMA Conference 2009 Programme

Press releases
AMA 2008 conference press releases

Networking
AMA Conference 2009 networking

Location


FAQs
AMA Conference 2009 faq

Bursary
AMA Conference 2009 bursary

Book now
AMA Conference 2009 booking

Conference home
AMA Conference 2009

Conference 2009 press


Conference 2009 breakout sessions
Conference 2009 breakout sessions

Invoice thanks
Invoice thanks

Sponsorship and advertising
AMA Conference 2010 sponsorship

Social events
AMA Conference 2010 social events

Conference programme
AMA Conference 2010 Programme

Press releases
AMA 2010 conference press releases

Networking
AMA Conference 2010 networking

Location


FAQs
AMA Conference 2010 faq

Bursary
AMA Conference 2010 bursary

Book now
AMA Conference 2010 booking

Conference home
AMA Conference 2010

Conference 2010 press


Conference 2010 breakout sessions
2010 Conference breakout



Board and staff members



Executive Director: Julie Aldridge

Reports to the board and is responsible for all areas of organisational operation and development.





Email: julie@a-m-a.co.uk





Director: Pam Henderson
Reports to the Board and is responsible for all areas of organisational operation and development.

Email: pam@a-m-a.co.uk





Jo Taylor Head of Marketing and Communications
Wales Millennium Centre
Bute Place
Cardiff CF10 5AL
029 2063 5032
jo.taylor@wmc.org.uk


Peter Bellingham



Finance Officer: Jenny Tunbridge
A first point of contact for members, Jenny is responsible for managing the AMA accounts and the implementation of effective office systems.

Email: jenny@a-m-a.co.uk





Marketing Manager: Helen Bolt

Helen is responsible for developing and implementing a marketing strategy that encompasses all areas of the AMA's current and planned work



Email: helen@a-m-a.co.uk





Freelance Sponsorship Manager: Kate Whitlock

Kate is now working part-time on AMA sponsorship.








Email: kate@a-m-a.co.uk





Beth Aplin Director
Aplin Partnership
18 Leys Road
Cambridge CB4 2AT
01223 520293
beth@aplinpartnership.com


Kate Carreno



Stephen Cashman



Simon Drysdale Managing Director
Impact Print Display
Tuscany Wharf
4b Orsman Road
London N1 5QJ
020 7729 5978
simond@impactprintdisplay.com


Helen Dunnett Consultant
07889 967029
helen.dunnett@btopenworld.com


Rona Fineman



Jennie Gentles



Catherine Holden



Trina Jones



Kim Morgan



Caroline Griffin Audience Development Director
Audiences Central
10th Floor, Alpha Tower Suffolk Street Queensway Birmingham B1 1TT
0121 685 2616
caroline.griffin@audiencescentral.co.uk


David Popple Director
Stamford Arts Centre
27 St Mary Street Stamford Lincs PE9 2DL
01780 480846
dpopple@aol.com


Roisin Jones



Kevin Jamieson



Nick  Boaden



Ivan Wadeson (Chair 2001 - 2005)



Richard Whitehouse



Membership and Events Administrator: Tom Holmes
Tom is first point of contact for membership and events bookings.

Email: tom@a-m-a.co.uk





Events and Services Manager: Annabel Busher

Annabel is responsible for managing the mentoring scheme and operational aspects of the conference and other events.




Email: annabel@a-m-a.co.uk





E-Marketing and Membership Administrator: Cressida Bhavan
Cressida is responsible for processing memberships, updating the AMA website and implementing online marketing campaigns.

Email: cressida@a-m-a.co.uk





Jane Allanach



Kate Ashcroft



Erik Auzins



Tim Baker (Chair 1998 - 2001)



Jo Beddows



Sarah Bedell



Alison Blease



Sarah Boiling



Pam Bone



Lindsey Brooks



Michelle Calvert



Valerie Carlaw



Guy Chapman



Kieran Cooper (Chair 1994 - 1996)



Sarah Dance



Susie Dawson



Kirsty Dias



Mark Dobson



Ruth Eastwood



Kate Farmery



Alison Fordham



Jeremy Hamilton



Jo Hargreaves



Kathryn Harris



Eveline Heinzl



Pam Jarvis



Mel Jennings



Millicent Jones



William Jones



Paul Kaynes



Don Keller



Samantha Knight



Rob Macpherson



Liana Marletta



John Matthews (Chair 1993 - 1994)



Gerri Morris



Maddy Morton



David Newland



Debbie Richards



Anne Roberts



Peter Rowell



Andy Ryans



Kate Sanderson



Lucy Shorrocks



Fiona Sturgeon



Roger Tomlinson (Chair 1996 - 1998)



Anne Torreggiani



Michaela Waldram



Lynne Walker



Tracey Walters



Brian Whitehead



Nada Zakula



Rita Mulvey



Rebecca McCauley



Mary Rahman



Tracey Low



Events and Conference Manager: Sarah  Johnson


Email:





Freelance Business Services Manager: Neil Parker

Neil is now part-time and responsible for ensuring that effective business processes are in place.




Email: neil@a-m-a.co.uk





Emily Till Head of Marketing
The Sage Gateshead
St Mary's Square
Gateshead Quays
Gateshead NE8 2JR
0191 443 4568
emily.till@thesagegateshead.org


Membership and Events Administrator: Al Morley
Alastair supports the Business Services Manager and is the first point of contact for members, processing memberships and event bookings.

Email: alastair@a-m-a.co.uk





Marketing Manager: Sara Phillips

Responsible for developing and implementing a marketing strategy that encompasses all areas of the AMA’s current and planned work.



Email: sara@a-m-a.co.uk





Sarah  Ogle Communications and Sales Director
Liverpool Everyman and Playhouse
13 Hope Street
Liverpool L1 9BH
0151 706 9107
s.ogle@everymanplayhouse.com


Avril  Scott Consultant
6 Prospect Place
Alnmouth
Alnwick
Northumberland
07763 878025
ascott.marketing@btinternet.com


Steven Hadley Chief Executive
Audiences NI
20 Mount Charles
Belfast BT7 1NZ
028 9043 6483
steven.hadley@audiencesni.com


Margot Gerene Managing Director
Stichting Nederlands Uitburo
Frederiksplein 43 1017 XL Amsterdam Netherlands
0031 2061 60161
m.gerene@nederlandsuitburo.nl


Freelance Finance Manager: Hilary Seaward

Hilary works part-time as finance manager for the AMA.





Email: hilary@a-m-a.co.uk





Programme Co-ordinator: Katherine Dimsdale

Katherine hosts mentoring training days and coordinates the matching of participants on the mentoring scheme. She project manages various existing and new services for the AMA, such as the recently launched action learning scheme. She supports the executive director with events programming and is responsible for liaising with speakers.



Email: katherine@a-m-a.co.uk





AEN coordinator: Jonathan Goodacre
Jonathan coordinates all aspects of the Audiences Europe Network

Email: jonathan@a-m-a.co.uk





Finance and Development Officer: Hannah Fenton

Hannah is responsible for implementing effective financial processes to the benefit of the members and the AMA. As well as being involved in the management of AMA finances, she leads on office management and supports the team with regard to sponsorship, research projects and fundraising applications.



Email: hannah@a-m-a.co.uk





Membership and Events Administrator: Chris Tucker

Chris is a first point of contact for members and among other things is responsible for processing memberships and events bookings, managing the Member Rep scheme and distributing AMA books.



Email: chris@a-m-a.co.uk





Jane Donald Head of Marketing
Glasgow Cultural Enterprises
Glasgow's Concert Halls
2 Sauchiehall Street
Glasgow G2 3NY
0141 353 8000
janedonald@glasgowculturalenterprises.com


Events and Services Officer: Anna Upward

Anna is a primary point of contact for members and prospective members, providing access to information about the AMA, events and benefits of membership. As well as coordinating the operations of all AMA workshops and seminars, she leads on the operational aspects of day events and is responsible for the planning, promotion and booking process for the conference exhibition.



Email: anna@a-m-a.co.uk





Senior Marketing and Media Officer: Andrea Perseu

Andrea is the editor of JAM, the journal of arts marketing. He is also responsible for planning and implementing marketing campaigns covering all areas of the AMA’s current work, leading on the development of the AMA’s digital strategy and curating the content for other AMA communication programmes.



Email: andrea@a-m-a.co.uk





Freelance Finance Manager: Sarah Wells

Sarah works part-time as finance manager for the AMA.






Email: sarah@a-m-a.co.uk





Membership Development Manager: Kate Flannery

Kate is responsible for developing and implementing the membership development plan for the organisation.




Email: katef@a-m-a.co.uk





Events and Services Administrator: Emma Metcalfe

Emma supports the events team with general administrative duties and is responsible for all the operational aspects of the Dazzled by data? training events.



Email: emma@a-m-a.co.uk





Membership Marketing Assistant: Isky Roberts

Isky is the primary point of contact for current and prospective members, providing access to information about the AMA and the benefits of membership. As well as working with Helen and Andrea to help plan and implement marketing campaigns for new members, she is responsible for membership renewals, processing orders for AMA publications and advertising services, and working with Andrea to promote these services.



Email: isky@a-m-a.co.uk





Tim Wood Director of Communications
The Place
17 Dukes Road
London WC1H 9PY
020 7121 1021
tim.wood@theplace.org.uk


Events Marketing Assistant: Anne Freitag

Anne supports the marketing team with the planning and implementation of marketing campaigns for AMA events. She is responsible for the production and distribution of the events brochure and for processing bookings and reservations for AMA events and services.



Email: anne@a-m-a.co.uk







Case Studies



There are some people you just click withThere are some people you just click with

Martin Reynolds explains how the Edinburgh Fringe Festival website has become one of the most successful in the UK arts sector.



E-marketing at Classic FM

Rob Weinberg shows how Classic FM has adopted techniques that allow customer information to shape the development of their website.



A Festival Out Of Time

Anne Torreggiani describes the change management process undertaken at The London International Festival of Theatre



Welsh National Opera: Pricing Down For Revenue Growth

Peter Bellingham explains how a new pricing strategy at WNO resulted in more attendances and increased revenue



Creative Diversions

Catherine Warnock describes the process and impact of obtaining and retaining Investors in People status.



The CRM Process

Kate Cripps explores the CRM cycle, and demonstrates its effectiveness online



Culturally Diverse Audiences in Greater Manchester

Alex Saint describes the catalyst for change in the development of culturally diverse audiences in Greater Manchester



Black Art at The Drum

Kevin Isaac considers how programming and marketing combined to develop audiences for the best in Black art at the drum



Diverse Audience Development at Watermans

Jennie Gentles describes the Watermans approach to developing diverse asian audiences



The Marketing Strategies of Tamasha

Suman Bhuchar describes the marketing strategies of Tamasha, and the challenges faced by the company when touring to 'mainstream' venues



Viral Marketing

The promotion of the sci-fi film, A.I. as a good example of viral marketing



E-MAILE-MAIL

Hans de Kretser describes how Sadler’s Wells has used direct e-marketing to generate 18% of all box office sales online.



Edinburgh International Film Festival and Psychographic Segmentation

Richard Baker explains how Edinburgh International Film Festival (EIFF) used psychographic segmentation to develop audiences



Jump the Q

A tale of subscription



TelePromptTelePrompt

Retaining First Time Attenders



Telemarketing

Encouraging Repeat Attendance



Fast Forward

Developing and maintaining new audiences for contemporary music



Re-branding the Royal Liverpool Philharmonic Orchestra

Gerri Morris and Susanne Burns describe the rebranding of the oldest philharmonic orchestra in the country, ensuring that it is now perceived as a vibrant and relevant player in cultural life in Liverpool in the twenty-first century



Brand Evolution at New Art Gallery Walsall

Louise Oakley explains the approach to branding taken by the New Art Gallery Walsall and the importance of reviewing and evolving the brand



Lyric Hammersmith

The process of research, consulation and development that led to the successful launch of the new Lyric Hammersmith Brand in February 2002



City of Birmingham Symphony Orchestra: Working Together in Perfect Harmony

Sarah Gee explores the success of merging the marketing and business relations departments at CBSO



BALTIC: Larger Than Life

Jo Wilson gives us a taste of the marketing and development tasks that accompany a massive capital project



Collaboration and Understanding at the Watermill Theatre

Susan Foster explains the relationship between the marketing and fundraising departments in a regional theatre.



High-Tech High-Touch

Taking advantage of e-marketing does not need to cost big-bucks, demonstrates Millicent Jones of San Francisco Performances.



Trains, Planes and The Place

Tim Woods explains how The Place applied travel industry pricing practices in a studio theatre



Free Entry, Free For All - a Manchester Perspective

Alison Gilbody considers the impact of free entry at the Museum of Science and Industry (MSIM)



Using Segmentation to Reactivate Lapsed Attenders

Heather Maitland segmented Lincolnshire venues box office data based on frequency to reactivate lapsed attenders



Why arts organisations should give the agencies a chanceWhy arts organisations should give the agencies a chance

Bill Husselby puts forward the case for communications agencies being used by arts organisations in the way that they are used by commercial marketers



Why is it so hard to attract urban youth to the theatre?Why is it so hard to attract urban youth to the theatre?

Barry Burke describes the marketing campaign used to do exactly this at the Theatre Royal Stratford East



Writing <i>Live & Direct</i>Writing Live & Direct

Charlie Barron describes what it is like to write the Tron's three-times-a-year season brochure



It doesn't get easier in the communication age

Phil Gibby describes the copywriting revolution that took place at Bristol Old Vic



Developing an e-marketing strategy at the Lowry

Alan MacGregor explains the process of integrating online and offline marketing at the Lowry



An agency approach

Helen Stallard of Birmingham Arts Marketing shows an agency's approach to using regular e-mail to attract audiences on behalf of other arts organisations



Tate Online: beyond ticket sales

Jemima Rellie of Tate explains the creation, success and importance of Tate Online



Going Dutch

Claire Ingham of London's Transport Museum shares her experience of the AMA cultural exchange



Insight Out

Menno Tummers, describes his experience of the AMA cultural exchange



TransEuropeHalles

Paul Bogen profiles TransEuropeHalles and the work that they do



Snapshot London - or, how we discovered we were normal after all

Audiences London outline why they believe data-sharing initiatives are likely to make a big impact on strategic marketing planning



Marketing the marketing

Roberta Doyle reports on the application of the strategic marketing planning process to the National Galleries of Scotland



Introducing quantitative research

‘We should do some market research!’ How many of us have heard this phrase from senior managers and wondered what it really means? How do you carry out research? What is the most appropriate methodology? What return rate can you expect? Jo Litt answers these questions and more



New audiences in Australia New audiences in Australia

Lee Christofis decribes the MAMAS project - generating new audiences in Australia



Delivering partners' goals through a strategic approach to marketing

Ben Blackwell, Sunderland Empire, describes the development of their strategic marketing partnership with Birmingham Royal Ballet



Developing audiences at TateDeveloping audiences at Tate

Will Gompertz, Director of Communications at Tate, describes several projects that have developed new audiences at Tate



Loyalty cards: more than just points Loyalty cards: more than just points

Carol Jones of Chapter Arts Centre describes their pioneering use of a customer development tool once confined to supermarket shelves



Sold on boldSold on bold

Rosalyn Fry describes how the Dorset Word Week literature festival was turned into Blah di Blah, Dorset’s festival of words and voices – with little budget and fantastic results



It’s not all about the moneyIt’s not all about the money

Sarah Gee, Director of Communications at CBSO, explains that even with large budgets you can still use some help on the ground



From strength to strength

Sean Kelly talks about the marketing methods used to encourage people to attend the Cathedral Quarter Arts Festival in Belfast



Introducing qualitative research

Qualitative research is popular as a way of explaining visitor behaviour. Here, Anne Roberts, consultant, trainer and coach, unpicks some of the myths and provides a pocket guide to qualitative research.



Innovation through collaborationInnovation through collaboration

Fiona Moorhead talks us through the innovative work of the Women's Library, London Metropolitan University - a specialist academic institution thinking beyond the constraints of their size and position



Changing spacesChanging spaces

In recent years, macrobert has become a lively, accessible arts where children and families are welcome. This hasn't always been the case ...



Feel the fear and do it anywayFeel the fear and do it anyway

Paul Kaynes describes the metamorphosis of Birmingham Arts Marketing into the West Midlands’ regional audience development agency – Audiences Central



Aldeburgh Productions – Friends at the heart Aldeburgh Productions – Friends at the heart

Esther Platten describes the birth and development of the Friends of Aldeburgh Productions



Placing a premium on FriendshipPlacing a premium on Friendship

Judith Craig talks about the impact of Edinburgh Book Festival’s decision to re-launch its Friends scheme, offering fewer benefits



Requited love

Many galleries and museums are bringing their Friends organisations in-house these days, but Dulwich Picture Gallery has succeeded in developing a mutually beneficial and highly productive relationship with its 50-year-old independent Friends organisation. Kate Knowles explains …



From the comfort of your own home / office / internet cafe

Belfast Children’s Festival Online Questionnaire



E-mail marketing success

Eugene Carr reveals encouraging statistics from the US about arts organisations and e-mail marketing



Access all areas

Paul Blundell describes the process of creating the new AMA website with accessibility in mind



Coffee and computers – a heady new brew for museum technologyCoffee and computers – a heady new brew for museum technology

Steve Dale describes the success of ArtStart (touch screen multimedia) at the National Gallery



It’s all about developing relationships It’s all about developing relationships

Sam Vaux explains about recent inclusion initiatives at National Museums Liverpool and the importance of working with the community



Community specialists – a new generation of arts practitioners?

Alice Irving explains Audiences London’s work to develop long-term, mutually beneficial and adapting relationships within the community



Raising the raftersRaising the rafters

Nicola Upson writes about Escape Artists’ Cambridge Cantata – A Song of the City, and the variety of people involved



International through and through

Gemma Frayne from the Royal Court Theatre reveals what it takes to fulfil the vision of being a ‘truly international theatre’



Culture and sport, playing together nicely

Helen Palmer explains how Cultureshock promoted the North West asa cultural destination on the back of the 2002 Commonwealth Games



The branding mirror

Leen Gysen explains the creation of a cultural brand at BOZAR and how an established value became, and continues to become, more dynamic



Barbican audiences increasingly loyal as a result of CRM strategy

The Barbican Centre enters its 25th anniversary year with some encouraging news about the loyalty of its audiences and results to its marketing strategy.



Sticky moments in press and PR

Thanks to those AMA members charged with dealing with the press, PR and communications of their organisations that replied to our plea for Sticky Moments to go in April JAM. We didn’t have room for them all so here are the ones that we couldn’t include



Barking up the right treeBarking up the right tree

Ann Cooper and Howard Buckley explain theBROADWAY's marketing strategy for dealing with a 'difficult' audience



Shape Marketing Audit for the AMA

Marketing and publicity access audit - quick check list



Share and share alike

Kate Sanderson explains how the history of sharing information between organisations is being formalised into a benchmarking project.



Second home, second city - first place

Lucy Shorrocks writes about the importance of working closely together – even from a distance



Making sense of it all

Sarah Ogle explains the need to work with a data guru and how to find one



Love Thy Neighbour

Katie DuLake reports on her battle to win over the local press



Hot off the press

Daryl Smith looks at how the AMA helped him at the Queen’s Theatre, Hornchurch as he embarked upon a career in arts PR



Getting away from it all

Sam Skillings explains how investing time with her whole organisation has helped her marketing planning



How did we get here?

Alan Stacey explains how he’s been getting to grips with Talawa Theatre Company’s history and current position



Day-to-day data

Sarah Ogle explains how Liverpool Everyman and Playhouse Theatres has taken a new approach to constantly monitoring its position



A dream come true – reduce costs and increase efficiency

Dan Ramsden writes about ‘user centered design’ and planning and implementing new technologies



It’s all in the trailer

Neill Torbit gives an insight into using video online



Using new technology (and Ewan McGregor) to engage with audiences

Helen Black reveals the ideas behind the project that established TAG as the first company in Scotland with a presence on YouTube and their discoveries about using social-networking websites



Lip service just won’t do...

Chris Denton asks ‘If we don’t know what we stand for, how can we expect our customers to?’



New era, new image

Alex Beech reveals how Laban worked to create, present and manage a strong professional image



Brand new

Catherine Holden explains how a clear and compelling brand for National Museums Scotland was created



If WNO made you cry last night...

Jo Taylor found that getting to the heart of the matter with the simplest message won audiences and awards



Birmingham’s our city … and this is our song

Welsh National Opera's outreach project in Birmingham



Quality Street

Matt Peacock from Streetwise Opera shares the rewards of the company’s commitment to quality



Real communities start with real people

Ros Fry advocates strong partnerships and face-to-face dialogue as the keys to developing vital links across communities



Generating audiences, regenerating organisations

Audiences London’s Generate project is supporting Community Engagement, a group of friends who enable cultural organisations to invest in their local community while working towards audience development objectives, to mutual benefit



Danger! Gulaam Fatima

Naz Koser offers ideas for growing a Muslim audience for the arts



There ain’t no Black in the Union Jack

Shabnam Shabazi on how intercultural arts can put the black into the Union Jack



Leading matters

Christy Farnbauch discusses the day-to-day challenges of leading with limited authority



Get the most from your trustees

Rick Bond looks at how to improve your relationship with your board



Making media connections

Jane Donald reflects on the personal character of the Celtic Connections festival



Fun for all the family?

Caroline Greener takes a co-creational approach to mystery shopping and discussion groups with family audiences



Using qualitative research to inform a segmentation system

Gerri Morris shares the key insights gained from combining qualitative and quantitative research techniques for the Edinburgh International Film Festival



In conversation ...

Marge Ainsley talks to Kate Carreno about her experiences of undertaking qualitative research



Think outside the white cube

Adelaide Morris shares how she used creative techniques to generate empathy with the research proposition



The BALTIC experience

Claire Byers found that service excellence is the way to get more loyal visitors



Segmentation in action

Sharon Ament makes the case for lifestyle segmentation



Customer loyalty and subscription – back to the future?

Tim Baker explains why it’s not yet time to write off the subscription scheme



Reinventing Manchester Art Gallery

Kim Gowland explains what it takes to create a clear and compelling brand



A pachyderm project 2008

Sally Goldsmith shows how marketers can lead the herd



Brand on the run

Jon Bradfield looks at how to engage audiences one tour stop at a time



Project: Proper clever

Facts and links to the online resources and theatre production by Liverpool Everyman and Playhouse and MediaSnackers



Five things to consider when mobilising your audience

What are the key things to consider if you want to engage your audiences using mobile media? Mike Saunders answers



Mobile – more than just a marketing platform

Tom Hunter and Sarah O’Hanlon ask ‘what happened to the good old text message?’



Segmentation in practice: getting started

Joanna Sigsworth and Katy Raines outline a pragmatic approach to customer segmentation



Friends, fans and followers

Millicent Jones illustrates how to target and personalise digital marketing communications



So I think I’ve got a segmentation … but how do I colour it in?

Penny Mills and Bryony Duncan outline five steps to put your segmentation into action



Get closer

Måns Pär Fogelberg discusses the ambassador programme set up by Gothenburg Symphony Orchestra to raise awareness of their subscription scheme



Word-of-mouth marketing comes of age

Jo Johnson highlights the potential of online social networks as word-of-mouth channels



The bloggers who came in from the cold

Eleanor Appleby shares how the V&A used online word-of-mouth marketing to reach a new audience for its Cold War Modern exhibition



Digital media in the commercial sector

Simon Thomas gives an overview of the marketing work done on a play for a commercial theatre





Events



Thinking BIG!

Marketing planning workshop




Network meeting in Leicester

Network meeting in Leicester Get together with other arts professionals in your region to exchange ideas and discuss the issues.




Invisible Diversity

Emerging practices in audience segmentation




A way with words

Creative copywriting and style guidelines




Digital marketing day 2010

New media, greater impact?








Event categories



Master Classes
This is a new style of event. AMA master classes provide a chance to learn from an industry expert, and gain a rare opportunity to discuss, debate and explore their ideas, theories and practices in greater depth. Master classes also offer a great opportunity to work alongside peers from across the cultural sector of the UK, learning and sharing ideas, challenges and solutions with others with a similar high level of experience.



Day conferences
AMA day conferences focus on topics of relevance to AMA members and are designed to share the experience and knowledge of leading practitioners from the arts and commercial sectors. With both keynote presentations and breakout sessions, AMA day conferences are relevant for all members allowing you to mix and match to suit your professional and organisational development needs.



Network meetings
Attend an AMA network meeting near you to meet up with your local arts marketing colleagues and exchange ideas, issues and solutions. Feedback from network meeting delegates... 'A great event (Plymouth), short but effective. When can you guys come to North Devon?' 'Great presentation (Edinburgh) – lots of food for thought.' 'Very useful, informative and friendly atmosphere (Eastbourne)' 'Great. Good to meet others working in sector, as I work for a small company it is nice to take time to focus solely on marketing issues. Liked the laid back feeling of the event (York).'



AMA conferences
The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Over 500 arts professionals from across the cultural sector attend the conference each year. Whether you are an experienced chief executive or in the first year of your job, you can enjoy a conference programme that is intellectually invigorating, relevant to your job, and great fun.



Workshops
AMA workshops allow a more practical, hands-on approach to learning about particular topics. They run for a full day for a small group (maximum 20) of people in order to allow lots of time to explore the issues that are relevant to the individuals represented, to discuss ideas, learn new skills and share solutions to problems.





Jobs



Audience Development Manager

Audience Development Manager Audiences South West

Audiences South West is seeking an Audience Development Manager. This role has responsibility for delivering high quality consultancy services to our clients. You will need to be an expert in interpreting market intelligence, marketing planning, facilitation and change management. This post is full time, fixed term (11 months) at £30,000 pro rata. Interviews: Wednesday 6th October. www.audiencessw.org
Closing date: Monday, September 27, 2010



Audiences Marketing Manager - (Ref: RWC182)

Audiences Marketing Manager - (Ref: RWC182) Royal Welsh College of Music and Drama

Based in the heart of Wales' thriving capital city, the Royal Welsh College of Music and Drama is embarking on one of the most exciting periods of its 60-year history. In spring 2011 we will open a magnificent 450-seat Concert Hall, the 160-seat 'Richard Burton' Theatre, a contemporary exhibition gallery and a stunning glass-sided foyer. This is a wonderful opportunity to join Wales' National Conservatoire to help us create our opening campaign and implement an audience marketing strategy for our busy programme designed to attract a wide audience base. Please visit our website for further details: www.rwcmd.ac.uk INTERVIEWS: Monday 4th October. CLOSING DATE: Monday 27th September 2010 at 12 noon. Further particulars may be obtained by accessing our web pages at www.rwcmd.ac.uk/jobs. When requesting an application form, please quote reference RWC182
Salary: £22,236 - £25,751 per annum
Closing date: Monday, September 27, 2010



Schools Marketing Officer

Schools Marketing Officer Unicorn Theatre

£20,000 per annum The Unicorn Theatre is the UK’s flagship theatre for children and young people, producing and receiving work for audiences aged from 0 to 19 and beyond. Based in a state–of-the-art building at London Bridge, we also host some of the finest children’s theatre companies from the UK and beyond. We are looking for someone to join the theatre’s busy marketing department. This post will focus on attracting school groups and strengthening our relationships with schools and colleges throughout the south east, which form a significant segment of the Unicorn’s annual audience. To download an application pack, visit www.unicorntheatre.com/about_us/jobs
Closing date: Monday, September 20, 2010



Corporate Development Manager

Corporate Development Manager Birmingham Hippodrome

c.£30k + Benefits Welcoming over 500,000 visitors annually, Birmingham Hippodrome is the most popular single theatre in the UK - with ambitious future plans to develop. As an independent registered charity, we receive no public subsidy and rely on box office income, commercial trading and charitable donations. This new role requires a target-driven individual with a corporate fundraising background and sympathy with the arts. You will expand our Corporate Partnership schemes, devise sponsorship opportunities, run fundraising events and contribute to our Capital Appeal. You will have strong research, presentation, influencing and negotiation skills, an enthusiasm for the arts and be well-connected within the West Midlands. To apply please go to: http://www.birminghamhippodrome.com/default.asp?Id=244&PageSubType=172&sC=page4
Closing date: Friday, September 24, 2010



Marketing Manager: Youth Programme

Marketing Manager: Youth Programme Roundhouse

£28,000 per annum Do you have the skills and experience to develop and implement marketing strategy and campaigns, and help us raise the profile of the Roundhouse’s commitment to young people? One of London’s leading performing arts venues, every year we help over 3,000 11–25 year olds realise their creative talents. We offer courses in music, theatre, circus, radio, TV, photography, new media; and provide connections and pathways to careers in the creative industries. If you’ve got the right marketing skills, a network of contacts in the education/community sector and extensive experience in a youth-focused environment, we’d love to hear from you. For a full job description and application pack please email recruitment@roundhouse.org.uk, download from www.roundhouse.org.uk or contact Haleema Latif, HR Administrator on 020 7424 2983. We regret we will only be able to respond to applicants selected for interview. The Roundhouse strives to be an equal opportunities employer. Registered Charity No. 1071487.


Closing date: Monday, September 20, 2010





News



Data protection update

Roger Tomlinson reports on discussions of the application of the Act. Some venue managers have shared with others that they appear to have received advice from Compliance Officers working for the Information Commissioner which changes the application of the 1998 Data Protection Act to venue Box Offices. Because the Theatrical Management Association and the Arts Marketing Association would like to be clear about what advice to give their members, we have sought clarification from the Information Commissioner.

Online debate

At the Arts Marketing Association's 1998 conference it was agreed that the AMA should promote change in the way the arts are funded and managed. The AMA believes that in general the relationship between people and the subsidised arts is deteriorating because the funding infrastructure and many arts organisations are not responding to the rapid changes in people's lifestyles, tastes and attitudes.

Demystifying ticketing technologies through collaboration

10 umbrella bodies that collectively represent most of the UK cultural organisations are collaborating on the development of a ticketing technologies information service.

AMA website re-launched

An essential site for anyone involved in promoting the arts

AMA Online Think-Tank

Shaping the future of the arts



Publications



Words That Sell

The Thesaurus to help you promote your products, services and ideas



Getting Attention

Leading-Edge Lessons for Publicity and Marketing



Marketing Manual Marketing Manual

Making sure the message gets across



Issue 01 / April 2001, Segmentation Issue 01 / April 2001, Segmentation

(Theory and Practice, Approaches to Segmentation, Case Studies)



Issue 02 / July 2001, Direct Marketing Issue 02 / July 2001, Direct Marketing

(The Theory, Planning a Direct Marketing Campaign, Case Studies)





Publication categories



JAM
JAM (Journal of Arts Marketing) came about from a membership survey in November 1999. Members said that they wanted the AMA to provide up-to-date information on marketing and audience development issues. Download past copies here. Subscribe to JAM If you would like to subscribe to JAM - e-mail andrea@a-m-a.co.uk - costs £37 per annum UK rates or £57 per annum overseas.



AMA books
The AMA has commissioned and published several texts on topics of relevance to our members. For information these and the latest publication - This Way Up, click below






E-mail bulletin
Produced monthly, the e-mail bulletin is sent free to all members and contains: * up-to-date news from the AMA and the membership * training and job information * advance notice on forthcoming AMA events.



Reports
Missed an event and really wish you hadn't? Download from here, reports and other useful information from past AMA training events including conferences, seminars and day events. Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.





Recommended books - categories



Strategic marketing
Methodical, controlled and integrated marketing with clear objectives.



People management
The ability of organisations to achieve their objectives depends almost entirely on the skills of their people.



Press & PR
Press and media coverage is one of the ways you can inform your target groups about your company and its work and so needs to be carefully planned.



Strategic management
Good managers want to make a difference, they have a vision of how they can develop their department to increase the overall success of thier organisation.



Advertising
One of the most traditional methods of publicity - many people immediately think of advertising when planning their marketing activity.





Training



Arts Institute Bournemouth www.aib.ac.uk/aj/courses/arts-events.html
01202 363 279



Birbeck, University of London www.bbk.ac.uk
020 7631 6000



Bolton Institute www.bolton.ac.uk
01204 900 600



Bretton Hall College of the University of Leeds www.bretton.ac.uk
01924 832 017



Buckinghamshire Chilterns University College www.bcuc.ac.uk
0800 0565 660



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