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The Arts Marketing Association (AMA) ...

... is for arts professionals passionate about bringing arts and audiences together and works with them throughout their careers to support their aspirations, give them the skills to achieve their goals, grow their confidence and strengthen their organisations.


Discover and share the best practices in cultural marketing

As part of the CultureHive best practice programme, we brought you the launch of CultureHive . The CultureHive online knowledge hub will share arts marketing and audience development best practice across the sector. The site is now live...why not go explore?
The latest round of CultureHive workshops, screencasts and surgeries will be announced shortly.

Become a member to gain access to a wide range of resources including:

- All past issues of JAM the arts marketing journal

- A wide range of arts marketing case studies 
- Reportsfrom past conferences and day events
- Access to the member directory 
- Browse current job vacancies in the arts sector
- Training Needs Analysis (TNA) questionnaire and Personal Development Plan (PDP)

Upcoming events

maximise the impact of your pricing
creative copywriting and style guidelines
planning audience engaging content
understanding segmentation
learn all about marketing campaign planning at this online training session


Wanted – 20 leading cultural practitioners at the forefront of using digital technology
Browse our April—July event brochure
Discover the power of copy optimisation with our blog post and workshop
Harnessing the power of Twitter at Moscow's State Historical Museum
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 245862 Email         Website by rba