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 This Way Up
A flat-pack guide to marketing the arts
by Caroline Griffin
Small organisations will get help to make their marketing activities more effective with This Way Up – a flatpack guide for marketing the arts. Written by Caroline Griffin, audience development director for Audiences Central, the book de-mystifies the process of marketing planning and explains each step in creating a marketing plan in a clear and accessible way.
This is not a text book in the traditional sense, says Caroline, there are lots of practical exercises, case studies, handy resources and a sample marketing plan to encourage readers to try things out for themselves
Phil Cave, director, participation strategy at Arts Council England said: This is a particularly useful guide for anyone thinking of applying for arts council funding. Its strength is based on the contributions of people who have been successful at reaching new audiences
It costs £10.00 for AMA members and £15.00 for non members.
To purchase a copy, isky@a-m-a.co.uk
This Way Up is produced in collaboration with Arts Council England and with the support of Audiences Central.
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