What the AMA does
Support the professional development of its members.
A range of tools have been established to achieve this, including a mentoring scheme, an accredited certificate in arts marketing, publications (many available free to members), this website, and a broad programme of events.
Why you should get involved
- Personal / professional development
- Up-to-date information about current issues and best practice
- Events and training opportunities
- Excellent networking opportunities in person and throughout this website
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Professional development
 The AMA offers excellent professional development opportunities including the mentoring scheme, Action Learning and Coaching for Senior arts professionals. These schemes can help you develop new skills relevant to your job and keep you up-to-date with best practice.
Publications
 The AMA has commissioned and published several texts over the years. To keep you up-to-date with current issues in arts marketing and audience development we also produce a monthly e-mail bulletin and quarterly journal; JAM the arts marketing journal sent free to all members.
Events
The AMA produces a range of practical, strategic and conceptual level events each year, in locations across the UK. AMA events are designed to help you develop practical skills relevant to your job, encourage debate, share the experience and knowledge of leading practitioners and provide opportunities for networking with other members.
Information line
The AMA doesn't promise to have all the answers, but if your Arts Council, Marketing or Audience Development Agency can't help you with your marketing queries, our information line is on hand.
Join the email list
email list
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