About the AMA
We support arts professionals who are passionate about bringing arts and audiences together. Through a wide range of events, training and resources, we help AMA members gain the skills to achieve their goals, grow their confidence and strengthen their organisations.
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Founded in 1993 the AMA is a community of knowledge for arts professionals passionate about bringing arts and audiences together. As a not-for-profit organisation with 1,900 members and a turnover of just under £500,000, we rely primarily on earned income from membership, events and services and don't receive any revenue funding. We spend just 21p in each £1 on overheads leaving 79p to be spent on suppporting the ongoing professional development of AMA members.
We support the professional development of AMA members through events, courses, training and resources. We run a range of practical, strategic and conceptual level events and courses each year, in locations across the UK. These are designed to help our members develop practical skills relevant to their job, encourage debate, share experience and knowledge of leading practitioners and provide opportunities for networking with other members.
Training includes the residential programme: AMA retreats (residential course based in Cambridge), the long-running mentoring scheme, workshops, master classes, the annual conference, digital marketing day and new in 2011 - the press and PR summit.
The AMA has produced several publications that are part of the AMA portfolio and also this website where AMA members can log on to download reports from past events and conferences, best-practise case studies, the back catalogue of JAM (arts marketing journal) - celebrating 10 years in 2011 - and read and comment on the AMA blog; AMA COMMONS - the online arts marketing debate.
Training includes the residential programme: AMA retreats (residential course based in Cambridge), the long-running mentoring scheme, workshops, master classes, the annual conference, digital marketing day and new in 2011 - the press and PR summit.
The AMA has produced several publications that are part of the AMA portfolio and also this website where AMA members can log on to download reports from past events and conferences, best-practise case studies, the back catalogue of JAM (arts marketing journal) - celebrating 10 years in 2011 - and read and comment on the AMA blog; AMA COMMONS - the online arts marketing debate.
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