CultureHive is a new, free resource to help you discover and share best practice in cultural marketing.
With key case studies, toolkits, research, articles and more, we have all the tools you need to promote art and culture.
AMA books
The AMA has commissioned and published several books on marketing and audience development which you can order online.
Marketing standards
The AMA has adapted the marketing National Occupational Standards (NOS) to contextualise them for those working in the arts and cultural sector. This means that for the first time the industry has a set of standards which explain what skills and knowledge marketers should have at each stage of their career.
We have also produced some 'toolkits' and 'interactive resources' to help those working in arts marketing (or related roles) to plan and think about their training and development needs now and in the future.