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The AMA has adapted the marketing National Occupational Standards (NOS) to contextualise them for those working in the arts and cultural sector. This means that for the first time the industry has a set of standards which explain what skills and knowledge marketers should have at each stage of their career.
We have also produced some 'toolkits' and 'interactive resources' to help those working in arts marketing (or related roles) to plan and think about their training and development needs now and in the future.