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Dazzled by data? a Turning Point training programme
30/01/2009
Dazzled by data? is a Turning Point training programme managed by the Arts Marketing Association, funded by Arts Council England and supported by ADUK
For dates and to book for each session or a programme of sessions, click on the red session titles below. If you have any queries, please e-mail emma@a-m-a.co.uk
Diving for pearls – collecting valuable visitor information
Trainer Beth Aplin, Director, Aplin Partnership
What is it about?
Develop insight, knowledge and understanding of your potential visitors. What do you know already? Are you missing out on key information? Do you intend to do a visitor survey but never get round to it?! This workshop will help to reveal what your visitors really think about you.
Who is it for?
This course is for those responsible for collecting and using information on visitors in non-ticketed visual arts organisations.
What will I learn?
• A best practice approach to undertaking visitor surveys,
• detailed discussion about visitor survey planning techniques,
• knowledge of how and why to gain visitor information – who they are, what they visit, what they think, and what they gained from the experience.
Dates and venues
10th September - The Women's Library, London
16th September - CBSO Centre, Birmingham
17th September - Royal Exchange Theatre, Manchester
30th September - The Women's Library, London
Hot spots and ice blocks – profiling and analysing your customers
Trainer Penny Mills, director of client services, Audiences London
Trainer Roisin Jones, Consultant
What is it about?
This workshop will help you to identify potential for developing audiences, visitors and participants. It will introduce a range of technique for interpreting your audience / visitor data, enabling you to take informed decisions for the future – who should you target and what is the best way to reach them?
Who is it for?
This course is for marketing and audience development managers responsible for analysing and interpreting audience or visitor data. To make the most of this course you should have a reasonable knowledge of your marketing objectives and strategy and should already have, or be planning to gather, audience intelligence information.
What will I learn?
• Enhanced knowledge in understanding what your audience, visitor or participant data is telling you,
• how reliable it is,
• confidence in making informed conclusions and recommendations.
Dates and venues
6th October - the Women's Library, London
8th October - the Women's Library, London
14th October - CBSO Centre, Birmingham
21st October - Royal Exchange Theatre, Manchester
Crystal clear – using audience and visitor data for strategic planning
Trainer Kate Sanderson, Partner, Indigo
What is it about?
How do you know when to stop collecting data and start planning? How much information is enough? This workshop will enable you to select the right approach for your strategic plan and give you the advocacy tools required to bring others on the journey with you.
Who is it for?
Those at head of department, director or senior manager level, looking to improve their marketing and business planning through the effective use of audience / visitor data.
What will I learn?
• How to use audience / visitor data to make good decisions,
• how to use tools to analyse and select a strategic approach,
• how to overcome barriers to make the strategic change work,
• how to keep your plan on track to inform future development.
Dates and venues
4th November - CBSO Centre, Birmingham
11th November - the Women's Library, London
18th November - Royal Exchange Theatre, Manchester
24th November - the Women's Library, London
COST
£65 + VAT each.
BOOK NOW: for further information on each of the sessions and to book click 'workshops' and scroll down or e-mail emma@a-m-a.co.uk or call 01223 578078
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