 The AMA is the professional development body open to all arts professionals passionate about bringing arts and audiences together in the UK and internationally.
Click HERE for information about membership and to join the AMA or e-mail hannah@a-m-a.co.uk to request an information pack - please provide your address and phone number.
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Find what you're looking for by using the search area (top right hand side of each page). Or follow the links below to find out about how they AMA can help you or to view the latest news and events.
How can the AMA help you?
- Personal / professional development
- Up-to-date information about current issues and best practice
- Events and training opportunities
- Excellent networking opportunities in person and throughout this website
More info
Action plan - Reviewing and refreshing your marketing strategy
Give your marketing strategy a good dusting at Action plan, the AMA workshop for marketing managers who want to refresh their approach to strategic marketing.
Consultant Caroline Griffin will show you how to select and balance different marketing strategies; how to present your marketing strategy to staff, board and stakeholders; and how to link your marketing strategy to your organisation’s business plan.
Touring to Glasgow, London, Manchester and Cardiff in June.
BOOK NOW: for more information and to book go to Action plan or e-mail anna@a-m-a.co.uk.
Download JAM, reports and resources
Recently, the most popular downloads of free reports and information have been ...
1. Museums and galleries marketing day 2009
2. New media, new marketing day conference and 2008 AGM
3. WHY? 2008 conference report
4. JAM 34 - building loyalty (April 2009)
5. JAM 33 - qualitative research (January 2009)
6. Museums and galleries report 2008
7. Dazzled by Data workshop training notes
8. JAM 28 - Branding (January 2008)
9. ADUK resources
10. Thinking BIG! Worksheet Set 12 - planning for the plan's evaluation
The AMA website contains full reports from AMA events including conferences, seminars and workshops, for members to download for free. There is a searchable directory of best practice case studies to enable you to learn from other organistions and back issues of JAM containing features and case studies on a range of different subjects.
JAM is produced every quarter and is sent out free to members. Back issues are also available for members to download for free from the Publications section of this website. Download a free trial copy of JAM
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There are various sponsorship opportunities available for up-coming AMA events and services. If your organisation is interested, click through for more information or e-mail 
