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The AMA is the professional development body open to all arts professionals passionate about bringing arts and audiences together in the UK and internationally.

Click HERE for information about membership and to join the AMA or e-mail isky@a-m-a.co.uk to request an information pack - please provide your address and phone number.

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Find what you're looking for by using the search area (top right hand side of each page). Or follow the links below to find out about how they AMA can help you or to view the latest news and events.

How can the AMA help you?

Personal / professional development
Up-to-date information about current issues and best practice
Events and training opportunities

Excellent networking opportunities in person and throughout this website

More info

Value and pricing - exploring both sides of the revenue coin

A double workshop to explore value and revenue management strategy.

• Understand customer motivations to create, provide and communicate relevant value to existing and potential audiences
• Devise an effective pricing strategy
• Make the most of sales promotions and maximise both sales and income.

Birmingham (18 February) at Birmingham Conservatoire.

For more information and to book a place, go to
Value and pricing or email emma@a-m-a.co.uk

Other workshops coming up in 2010
MARCH: Audience focus - becoming an audience-focused organisation

Download JAM, reports and resources

Recently, the most popular downloads of free reports and information have been ...

1. 2009 conference report - exploring artistic excellence and public engagement
2. Museums and galleries marketing day 2009
3. New media, new marketing day conference and 2008 AGM
4. WHY? 2008 conference report
5. JAM 34 - building loyalty (April 2009)
6. JAM 36 - mobile technology (October 2009)
7. Dazzled by Data workshop training notes
8. JAM 28 - Branding (January 2008)
9. JAM 35 - communication strategy
10. Thinking BIG! Worksheet Set 12 - planning for the plan's evaluation

The AMA website contains full reports from AMA events including conferences, seminars and workshops, for members to download for free. There is a searchable directory of best practice case studies to enable you to learn from other organistions and back issues of JAM containing features and case studies on a range of different subjects.

JAM is produced every quarter and is sent out free to members. Back issues are also available for members to download for free from the Publications section of this website. Download a free trial copy of JAM

Museums and galleries marketing day 2010 - exploring relevance

Sponsored by

16th March 2010 - Wellcome Collection, London

Explore how to remain relevant in a fast-changing world. Click through for more information and to book your place online.

AMA events now qualify for Chartered Institute of Marketing (CIM) CPD hours

AMA conference 2010 now on sale

Media partner the Guardian the Observer

Sponsored by Blackbaud

Join up to 500 arts professionals at The Royal Armouries Museum and Saviles Hall in Leeds from 20th to 22nd July 2010.

AMA members book by end March to save over £80 on the full member's rate (from 1st June). For more information click CONFERENCE 2010

Receive the AMA email bulletin

Join the AMA email list and get news, events, and job vacancies direct to your inbox.

AMA member's logo

As a member of the AMA you can now display an AMA member logo on your websites and promotional literature.

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About | Events | Services | Networking | Membership

Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN
Tel: 01223 578078 Fax: 01223 245862 Email: info@a-m-a.co.uk