History and achievements
The Arts Marketing Association was founded in November 1993. It sprang out of two former groupings: the Society of Arts Publicists and the Society of Northern Arts Publicists. The organisational change reflected the growing knowledge that there was a difference between marketing and publicity, and that marketing was a much more descriptive title for the complex activity undertaken within arts organisations.
Under the driving skills of John Matthews (from Matthews Millman), the AMA came into existence with support from the three Arts Councils of England, Scotland and Wales.
Membership
There were around 400 members when the AMA was founded in 1993. By 1998 this had risen to around 650. This figure has now more than doubled to over 1,900 members.
This makes the AMA the fastest-growing professional development body in the arts and cultural sector.
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Events archive
The AMA has hosted a broad programme of events. Historically, the annual conference has been the main focus of activity. In Manchester, in 1995, the first conference attracted 80 delegates. In 1996 at Warwick, 'Desperate for Promotion' attracted 120 people. The conference now attracts well over 400 arts professionals from across the UK and from outside the UK.
Other events hosted include seminars, workshops, day events and network meetings.
Reports are produced for many AMA events and archives are starting to be built up on this website.
Professional development
 Join now to start taking advantage of the excellent professional development opportunities available at the AMA - join the mentoring scheme, the Action Learning scheme or study for an accredited advanced certificate, develop new skills relevant to your job and keep up-to-date with best practice.
Reports from past events
Missed an event and really wish you hadn't? This section contains full reports from many previous AMA events including conferences, seminars and day events.
Plus other relevant and interesting information. Download them here for free ...
Making a difference
The Arts Marketing Association wants to develop a strategy that places the arts at the centre of people's lives. We believe that in this environment, artists will be able to flourish, experiment and produce their finest work for public benefit.
Keep-up-to date, ask questions, consider the key issues, work in collaboration, challenge preconceptions, take part in debate.
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