Explore your potential
This section contains all the latest information about AMA training and events.
Click 'list all events' to find out what's coming up or look to the right-hand side of this page for the various different types of events in autumn 2010 to spring 2011.
If you have any queries, please email anne@a-m-a.co.uk
For terms and conditions of booking events click HERE
AMA retreats
The AMA has launched a significant new initiative for the arts sector - AMA retreats - a programme of intensive three-day residential courses to enable you to take time out to focus on the development of yourself and your organisation.
This programme features trainers such as Jon Teckman (consultant and associate at Ashridge Business School), John Knell (one of UK's leading thinkers on the changing face of work and organisations) and Helen MacKintosh (highly experienced management consultant and coach). Along with contributions from some of the most innovative arts marketers and cultural leaders working today, and optional coaching from our accredited executive coaches, these programmes provide a rare opportunity to work with others at a similar (advanced) level and promise to be a mix of high level discussion, debate, development and sharing of ideas.
AMA retreats will operate at three different levels:
Established - for heads of department and directors
(October 2010)
Focusing on strategic direction, business planning, leadership, stakeholder management, resilience and impact. Application deadline extended.
Executive - for managers
(May 2011)
Exploring the skills required to become a more effective member of the senior management team, developing your marketing and public engagement strategies in line with the business plan, the artistic policy and the needs of the audiences and visitors.
Emerging - for senior officers
((March 2011)
Focusing on improving the effectiveness of your marketing and digital strategies / campaigns. And providing the management skills needed to take on greater responsibility within your organisation.
Don't miss this opportunity to take part in one of the programmes now offered at a price that is approximately 50% less than in future (non-funded) years.
Click www.a-m-a.co.uk/AMAretreats to find out more details about the programme and application process.
 In order to foster a comfortable learning environment at AMA events we have a social media policy which prohibits recording of any kind, without prior consent from the AMA. Download the full policy HERE
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Workshops
 AMA workshops allow a more practical, hands-on approach to learning about particular topics. They run for a full day for a small group (maximum 20) of people in order to allow lots of time to explore the issues that are relevant to the individuals represented, to discuss ideas, learn new skills and share solutions to problems
Workshops coming up ...
Thinking BIG! - strategic marketing planning workshop
A way with words - creative copywriting and style guidelines
Mix and match - develop communications to match your target groups
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Day conferences
 AMA day conferences focus on topics of relevance to our members and are designed to share the experience and knowledge of leading practitioners from the arts and commercial sectors. With both keynote presentations and breakout sessions, AMA day conferences are relevant for all members allowing you to mix and match to suit your professional and organisational development needs.
Day conferences coming up ...
New media, greater impact? - digital marketing day
PR and the changing media - a summit on the changing role of press and PR in the arts
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Master Classes
 This is a new style of event. AMA master classes provide a chance to learn from an industry expert, and gain a rare opportunity to discuss, debate and explore their ideas, theories and practices in greater depth. Master classes also offer a great opportunity to work alongside peers from across the cultural sector of the UK, learning and sharing ideas, challenges and solutions with others with a similar high level of experience.
Master classes coming up ...
Invisible diversity - emerging practices in audience segmentation
Digital leadership - digital marketing strategy master class
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Network meetings
 Attend an AMA network meeting near you to meet up with your local arts marketing colleagues and exchange ideas, issues and solutions.
'Great. Good to meet others working in sector, as I work for a small company it is nice to take time to focus solely on marketing issues. Liked the laid back feeling of the event(York).'
Network meetings coming up ...
Network meeting in Leicester
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AMA conferences
 The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Over 500 arts professionals from across the cultural sector attend the conference each year. Whether you are an experienced chief executive or in the first year of your job, you can enjoy a conference programme that is intellectually invigorating, relevant to your job, and great fun.
The next AMA conference will take place in July 2011. For an idea of how AMA conferences work, click here to see the 2010 conference website.
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Symposium
 Following research undertaken in 2002, the AMA has identified a need for additional events to support the learning of senior arts professionals.
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Cultural Exchange
The AMA's Cultural Exchange pilot took place in 2003 with our sister organisation, GVR in the Netherlands. A selection of AMA & GVR members were paired up and then spent time at their respective workplaces. The aim was to offer a ‘cultural exchange’, with participants gaining new perspectives from insights into how marketing the arts is carried out in each other’s country. Looking to the future, this programme could be a starting point in fostering new links between international cultural organisations, and be extended over time to allow new relationships to develop between arts professionals worldwide. Download a copy of the 2003 evaluation: 
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