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AMA conference 2010

Tuesday 20th July to Thursday 22nd July
The Royal Armouries Museum and Saviles Hall, Leeds

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NEWS FLASH: LAUNCHED 23rd April - the main conference website is now available - with everything you need to know about this year's conference including up-to-date speaker and programme information. Click www.a-m-a.co.uk/conference2010 for the main conference website.

Looking for something? Jump to:
- Accommodation
- Times
- Book now
- Terms and conditions
- Rates
- Bursaries
- Arts Council of Wales bursary
- 2009 conference report

AMA conference 2010
Pulling power - the social marketing revolution

There is a revolution going on in the arts. Up until now, it's been generally accepted that the way to get people to attend an arts event or take part in an artistic activity is to provide the most persuasive information in the most suitable way, and then rely on the individual to make a rational decision to book or to attend.

Latest thinking from business and marketing leaders across all sectors is indicating new developments in public behaviour. The 2010 AMA conference will explore how these developments have led to a move
from marketing to (push marketing) to marketing
with audiences (pull marketing) and how our marketing
techniques and strategies will now need to adapt
as a result of this.

Click www.a-m-a.co.uk/conference2010 for the main conference website.

A number of factors influencing the changes are:

a plethora of choice for people in how to spend their leisure time. Seeking attention within this busy context is become increasingly difficult for arts organisations,
consumers are starting to ignore the influx of pushed out marketing information, and instead expect to be pulled in to our organisations to interact and engage,
the public engagement agenda within the arts is reflecting and encouraging this changing relationship with audiences and visitors,
digital media, particularly social media, is leading to a shift in the relationship people have with marketing (online and offline). New models are emerging for marketers from all sectors that could significantly change the way we work.

As a result, the need for interactive thinking needs to be at the heart of all our marketing and business strategies and interactive channels of communication (not just digital) need to be present within both marketing and artistic activity.

So, the way we manage our brand, communicate with audiences and visitors, develop programme, distribute and present art, and engage with the public is not just changing online, but across all channels and all areas of our work.

Join over 500 arts professionals to discover how the social, interconnected (online and offline) world in which we live is opening up to new opportunities and new ways of engaging with the public and how our marketing techniques and strategies need to adapt to accommodate this.

Click www.a-m-a.co.uk/conference2010 for the keynote speakers.

Keynote speakers from the arts and commercial sector will combine theory, examples of good practice and new ideas to kick-start our thinking. The programme of breakout sessions will include workshops for those relatively new to arts marketing, and strategic seminars for those in officer and management positions across a range of departments – marketing, audience development, press and PR, programming etc.

For more experienced arts professionals, presentations, discussions and debates pitched at a senior level will enable those working as heads of departments, as CEO's and directors to come together to help the sector identify areas to develop.
quote from 2009 conference

ACCOMMODATION
The accommodation is not included in the delegate rate and is booked for separately via a dedicated online booking service managed by JP Events at www.outsourcedregistration.com/JP10001/ with the login AMA 2010.

If you experience any problems when booking accommodation online, please contact JP Events direct on 0845 680 1138.

TIMES
Click www.a-m-a.co.uk/conference2010 for the conference timings

BOOK NOW
AMA members can now book and pay before 31st May 2010 at the early bird rate of just £399 +VAT (£468.83).
Click BOOK NOW or email emma@a-m-a.co.uk

This rate applies to named AMA members ONLY - if you are unsure about your current membership status please email emma@a-m-a.co.uk before making your booking at this rate.

TERMS AND CONDITIONS
Payment of this rate is due by the end of May 2010. Please read the terms and conditions of booking HERE

RATES
AMA members: book from 1st June 2010 - £423 + VAT (£497.03)
Non AMA members: £497 + VAT (£583.98)
If you would like to book at the rates above, click BOOK NOW or email emma@a-m-a.co.uk

2009 conference delegates

GROUP RATES
Available for AMA members at the same organisation booking at the same time and book and pay by 31st May 2010.
2 members = £359 + VAT (£421.83) each
3 members = £339 + VAT (£398.33) each
4 members = £319 + VAT (£374.83) each
If you would like to make a group booking, please email emma@a-m-a.co.uk

BURSARIES
This year the AMA is offering 10 bursary places available for £239 +VAT for AMA members who are in the first five years of their professional career and have not attended a previous AMA conference.

To apply for a conference place at the bursary rate, please complete the application form and return it to Helen Bolt at the AMA by Friday 30th April 2010

Criteria for assessing applications:
1. Applicants must be within the first five years of their professional career
2. Applicants must be an AMA member and working in the cultural sector in the UK
2. Applicants must not have attended an AMA conference before
3. Applications will be scored 1-5 on the following attributes:

Demonstrable commitment to professional development
Demonstrable commitment to arts marketing and audience development
Level of positive impact of attending conference on applicant's personal and professional development
Relevance of work experience

ARTS COUNCIL OF WALES BURSARIES
Arts Council of Wales is offering a bursary for 4 people just starting out in their arts marketing careers, allowing them to attend the AMA conference for just £100 + VAT
(travel and accommodation not included).

Criteria for assessing applications:
1. Applicants must be within the first five years of their professional career
2. Applicants must be working in Wales
3. Applicants must not have attended an AMA conference before
4. Priority will be given to applicants from smaller organisations
5. Applications will be assessed on the following criteria:

Demonstrable commitment to professional development
Demonstrable commitment to arts marketing and audience development
Level of positive impact of attending
conference on applicant's personal and professional development
Relevance of work experience

To apply for an Arts Council of Wales bursary, please complete the application form and return it by Friday 30th April 2010 to Helen Bolt

Click www.a-m-a.co.uk/conference2010 for the main conference website with updated information as we get it.

2009 CONFERENCE REPORT AMA members can sign in and download it from here

IMAGES from conference 2009 at Curve Theatre, Leicester by Leo Cinicolo - www.leocinicolo.com

Member rate: £399 + VAT

Non-member rate: £497 + VAT

Royal Armouries Museum and Saviles Hall, Leeds	Tuesday, July 20, 2010
Region: 0 Time: TBC

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