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Digital marketing day
Changing mix, changing strategy

30th November, Sadler's Wells, London - 10am to 5pm

Sponsored by London Calling
In partnership with AmbITion

Jump to:
- Keynote sessions
- Seminar sessions
- Delegate list, timetable and directions
- Book your place

The 2009 Digital marketing day is now SOLD OUT.

Leo Cinicolo Photography www.leocinicolo.com
What is it about?
Digital media is transforming the way people interact with the arts and cultural industries, by giving them plenty of ways to create, re-mix, share and debate cultural experiences.
This day conference (now an established event in the AMA calendar) will help you navigate the range of opportunities, consider how to adapt your budgets and resources, and start building a clear strategy for attracting, retaining and interacting with the public in today’s multi-media world.

Who is it for?
This event will be relevant to anyone responsible for the relationship audiences or visitors have with your company via digital technology e.g. directors, marketers, those working in audience development, press staff, new media staff etc.

What will I learn?

Knowledge about the range of digital media opportunities available to you,

insight into how to select the right mix for your organisation,

ideas to implement now to make the most of digital opportunities for attracting, retaining and engaging the public,

ideas for how digital media could change the way people experience your organisation.

2009 conference images: Leo Cinicolo Photography / www.leocinicolo.com

Tune in
If you're not attending this event you can now tune in to www.getambition.com on Monday 30th November to watch some of the keynotes live online.

Jim Richardson, Managing Director, SUMO Design will be speaking from 11.15am about how to devise a social media strategy for your organisation, while John McGrath, Artistic Director of National Theatre Wales, will be on at 2.30pm to share with us his vision for engaging the public in a digital world.
See below for more programme information ...

These keynotes will be available online thanks to AmbITion, the digital programme for the arts and cultural sector funded by Arts Council England, and media partners of the 2009 AMA Digital marketing day.

The live stream will start on the AmbITion website from 11.00am and a chat function will be available for you to post questions during both sessions. Don't worry if you miss it though - the content will also be available on-demand afterwards.

Go to www.getambition.com from 11.00am on Monday 30th November for an insight into how digital media can change the way people experience the arts.

Keynote sessions
(Click on the speakers' names to read more about them or download all the biographies in one document HERE)

DK, Founding Director, MediaSnackers: Zen and the heart of social media
How are digital technologies changing the public experience of the arts? DK will offer perspectives and insights into current online techniques and practices, detailing how today’s multi-media world is changing they way people behave and interact with organisations. Sharing case studies from his work across a range of sectors, DK will highlight some key learning points for arts organisations, and demonstrate how the arts might respond to this change in society.

Jim Richardson, Managing Director, SUMO Design: Social media strategy for the arts
Social media is moving on all the time and this keynote will update you with the latest on how to maximise your organisation’s online efforts. Jim will outline a straightforward, five-step process for establishing your social media presence – and will show you how to bring your work into the homes and lives of your potential audience with insights from his own research and examples from a wide range of arts organisations.

John McGrath, Artistic Director, National Theatre Wales: My vision for engaging the public in a digital world
National Theatre Wales is developing a way of making theatre that is as transparent as possible in order to ensure that everyone can find a way in – and digital media is at the heart of this approach. John will talk about the impact digital media is having on the way the company behaves, the way the company is structured, the work that is produced, and the relationships that they have with the public.

Seminar sessions
(Click on the speakers' names to read more about them or download all the biographies in one document HERE)

Find out more: download the full information here.

Keynotes in conversation: for those wanting to explore further the ideas and technologies introduced by our keynote speakers.

Susan Hallam, internet marketing trainer and consultant: A framework for your digital marketing strategy
Arts organisations now have more communication tools than ever before. And, what’s more, the speed at which they are being introduced – and at which the public are lapping them up – doesn’t seem to be slowing down. This practical seminar session will provide a framework to review which digital marketing techniques work for you, and create a plan which is right for your organisation, your budget and your audiences.

Innovative approaches to working with digital media
Chaired by Hannah Rudman, Managing Director, Rudman Consulting Ltd
Speakers: David Stark, Director of Marketing and Communications, Royal Scottish National Orchestra and Toby Coffey, Senior Digital Designer, National Theatre
This is a discussion-led seminar exploring two innovative approaches to enhancing your programme, distributing content, and increasing engagement with the public, via digital media. The seminar will explore the potential for collaboration across the sector and creative industries to leverage the budgets and resources required to maximise the potential of digital media for the arts.

Simon Bedford, Producer, Hoipolloi: Online marketing without spending a fortune
This seminar will explore how you can deliver effective online marketing on a shoestring. Hoipolloi have recently updated their website to combine the company’s blog, twitter stream, YouTube videos, photos and podcasts in one place. This session will be a case study about what they’ve learnt and how they’ve achieved this with limited budgets and small amounts of staff time.

Useful information
Over 130 people have already booked their place at this year's digital marketing day: download the delegate list sorted by name here or sorted by organisation here.

What time does it start and finish?
Registration (ground floor) and refreshments (Mezzanine Level) are from 10 am. The first keynote will start at 11am. The day should finish around 4.30pm. Check the day timetable for further information.

If you need to leave early from a session please sit towards the back of the room near an aisle. It would also be useful if you could let the person chairing the session know.

Where is it?
For directions to the venue, please see the interactive map on the Sadler's Wells website.

Who’s who?
AMA staff will be wearing blue-coloured lanyards and there will always be one of us on the registration desk. You can also download the delegate list in advance, to see whether there is anyone in particular you would like to meet with. You could search the AMA membership directory if you would like to get in touch with them beforehand.

Will the presentations be available?
On the day it depends on how the speakers want to present their work. It may be that they would prefer to give out tailored hand-outs rather than the presentation slides. In either case, a full report (including all speaker presentations) will be available to download from the website, approximately a month after the event takes place.

The 2009 Digital marketing day is sold out. To be added to the waiting list, please email emma@a-m-a.co.uk.