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Value and pricing
Exploring both sides of the revenue coin

Trainer
Tim Baker, Director, Baker Richards Consulting Ltd

Morning workshop
Creating and communicating relevant value is the cornerstone of all marketing as well as pricing. This session will help you understand customer motivations and how to create relevant value and communicate it effectively to existing and potential audiences.

Who is it for?
Anyone involved in setting or delivering marketing and communications strategy.

What will I learn?
How to provide relevant value and communicate it effectively in order to meet customer needs.

Afternoon workshop
How do you make sure that your pricing strategy reflects the value of your offer? This session will link value to pricing and will include a new model to create an effective pricing strategy. The session will also be an opportunity to work through any key pricing, discounting or revenue management issues faced by delegates, so bring along your most pressing pricing problems or questions.

Who is it for?
Anyone who is currently involved, or who thinks they should be more involved, in pricing and revenue management strategy.

What will I learn?
How to match price and value, how to use pricing in sales promotions and how to use revenue management to maximise both sales and income.

Time and place

Birmingham 18 February, Birmingham Conservatoire
Morning session: 10.00am to 1.00pm
Afternoon session: 1.30pm to 5.00pm
Full day (both sessions): 10.00am to 5.00pm

COST

Half day (morning workshop only or afternoon workshop only): £75 + VAT (AMA members) or £125 + VAT (non members).
Full-day workshop: £133 + VAT (AMA members) or £193 + VAT (non members).

BOOK NOW
To book for the morning session or the afternoon session, and for more information, please email emma@a-m-a.co.uk.

To book for the FULL-DAY workshop, please use the BOOK NOW button below.

FULL DAY workshop:

HALF DAY workshop:

Member rate: £133 + VAT

Non-member rate: £193 + VAT

Full-day workshop: Birmingham Conservatoire	Thursday, February 18, 2010
Region: 0 Time: 10.00am to 5.00pm

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