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Do the write thing
Effective copywriting skills

Trainer
Heather Maitland, Arts Consultant

What is it about?
This is a practical copywriting workshop exploring how you can communicate more effectively with audiences, visitors and participants using the written word. There will be loads of handy hints about the process of writing copy, plenty of opportunities to put them into practice and an overview of research about how attenders and non-attenders respond to what we write.

Who is it for?
Anyone who writes copy for arts events and would like to get out of a rut, communicate more effectively and feel more confident. All workshops will include a variety of case studies including those for touring companies.

What will I learn?

Understand how different target markets read and respond to copy and how you can communicate with them more effectively,

explore how to write more accessible copy,

discover how to make copywriting less painful.

Member rate: £133 + VAT

Non-member rate: £193 + VAT

St David's Hall, Cardiff	Wednesday, February 03, 2010
Region: Wales: South Time: 10.00am to 5.00pm

City Halls, Glasgow	Wednesday, February 10, 2010
Region: Scotland: West Time: 10.00am to 5.00pm

Terms and conditions
Copyright Arts Marketing Association

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Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN
Tel: 01223 578078 Fax: 01223 245862 Email: info@a-m-a.co.uk