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AMA conference 2008
WHY? - discovering the secrets of public behaviour and the arts

In partnership with the Guardian, the Observer and Guardian Unlimited.
Sponsored by Tickets.com

Tuesday 29th July to Thursday 31st July 2008 at:

What's it all about?

images from 2007 conference

Put 'big questions' into Google and it comes up with mainly big science / religion / philosophy questions such as 'why is the sky blue?', 'why war?' and 'why are we here?'.

It seems a unfair that they should get all the big questions so at this year's AMA conference we are going to look into people's behaviour and the arts i.e. 'why do those arts go-ers go where they go, do what they do?'.

The 2008 conference will focus on public behaviour and the arts and on finding out what makes someone choose to take part in a particular arts activity and what makes someone else decide not to.

'Why' is often a more difficult question to answer than who, when, how many, and how often. It involves qualitative rather than quantitative data and people attend or participate in the arts for a range of different reasons. They might be conscious or unconscious decisions, follow a rational thought process, or be based on an emotional response.

The challenge for the arts and cultural sector is that many people attend for a mix of different reasons and this conference will aim to help delegates understand the complexity of audiences / visitors / participants in 2008. How is public behaviour changing, and how might we start to respond? The answer will also change over time, it is not static – people change, attitudes change, competition for their leisure time changes, technology changes. Arts organisations need to learn how to read and understand 'why' people engage or don't engage with their work on an ongoing basis if they are to continue to exist and thrive.

Delegate list
Start your networking early and get in touch with those people that you would like to hook up with at the conference. Find out who else is going by clicking HERE

Rates and booking information

Book AND PAY by 31st May at the member's rate of just £367 + VAT (£431.23)- a saving of £20 on the full member's rate of £387 + VAT, booking from 1st June
To book now at this rate click BOOK HERE or e-mail anna@a-m-a.co.uk.

Conference rates
AMA members
Book and pay by 31st May £367 + VAT (£431.23)
Book and pay from 1st June £387 + VAT (£454.73)

Non AMA members
Book and pay by 31st May £429 + VAT (£504.08)
Book and pay from 1st June £449 + VAT (£527.58)

Group rates
For AMA members at the same organisation booking at the same time. Book and pay by 31st May
2 members £330 + VAT (£387.75) each
3 members £312 + VAT (£366.60) each
4 members £295 + VAT (£346.63) each
To book for several member's from your organisation, e-mail their names and contact details to anna@a-m-a.co.uk

Please note: If you are booking member rate places for several people at your organisation please check that all those people are named members of the corporate group AMA membership. If you have any queries e-mail anna@a-m-a.co.uk

Accommodation
This year, in order to ensure that we meet your needs, we are bringing you a dedicated online booking service, managed by the NewcastleGateshead Convention Bureau. An excellent range of options are available to you, including 3- and 4-star hotel rooms and serviced apartments, all at competitive rates. For further information and to book your accommodation click CONFERENCE ACCOMMODATION WEBSITE.

Bursaries

If you are an AMA conference virgin you might be eligible for a 2008 conference bursary for just £219 + VAT. Download the information and application form HERE. Check out the information, fill in the form and return it to helen@a-m-a.co.uk by 30th April 2008.

Conference terms and conditions
Please check the AMA conference 2008 terms and conditions before booking.

Member rate: £367 + VAT

Non-member rate: £429 + VAT

The Sage Gateshead	Tuesday, July 29, 2008
Region: England, North East Time:

Terms and conditions
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