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Museums and galleries marketing day 2008 – engaging and developing visitors
Conference delegates

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Are you sitting there wondering how to bring in more of the same visitors to your museum or gallery? Do you lie awake at night thinking about how to get your visitors to participate and become actively involved? Do you find your mind wandering from Strictly Come Dancing / X-Factor / America's Next Top Model and onto the subject of how to bring in those people who just don't visit your organisation? And then, after all that, you worry that your visitors get something valuable from their visit?

If so, you must be the one with responsibility for marketing, audience development or the visitor experience at your gallery or museum, the one who would benefit from a day event that will look at developing visitors for museums and galleries and

give insights into the opportunities now available to museums and galleries to develop the frequency of visits,
learn skills, knowledge and ideas to help you engage with your community and ensure your organisation is a part of their everyday lives
explore tried and tested approaches to broadening and diversifying your visitors.

Keynote speaker
Jerry Yoshitomi, International Cultural Facilitator
Jerry Yoshitomi will examine the transaction between the public and the museum / gallery. Based on his experience of working with arts organisations internationally, Jerry will introduce frameworks for increasing participation and community engagement and will consider the decision-making process, the drivers that influence decision-making and methods to reduce barriers that discourage participation.

Download papers by Jerry Yoshitomi:
New frameworks for revealing the public value of the arts

An arts workers guide to deepening experience and strengthening participation in the arts

Seminars will include:
Andrew McIntyre, Morris Hargreaves McIntyre
Andrew will lead a strategy-focused session that will explore the relationship between the 'product' and the visitor experience for your organisation. He will explore the impact of your organisation on a visitor and ask what is the process for creating, communicating and monitoring how a visitor engages with the work of your organisation?

Claire Byers, Director of Communication BALTIC Claire's seminar will explore the recent developments in marketing at the BALTIC. It will look at how BALTIC has developed an effective way of increasing (and monitoring) frequency of visits and will provide some insights into this process for other museums and galleries to learn from.

Anne Torreggiani, Director Audiences London
Based on Audiences London's field research and training pilot, this session looks at the benefits of community engagement practice in cultural organisations, and proposes the optimum conditions needed to make it work.

Kathleen Soriano,Sam Skillings
Compton Verney
This workshop will focus around the debates about broadening and diversifying audiences. It will begin with a brief case study about developing audiences for Compton Verney (an independent gallery) since it opened to the public in 2004. Looking at which audiences have been prioritized and why in terms of debates surrounding generating income and visitor figures, growing audiences for a new venue and developing audiences for a rural venue. There's then a chance for you to have your say in an open discussion about your experiences of diversifying audiences at your venue.

Sarah Champion, CEO Chinese Arts Centre
What does reaching culturally diverse visitors mean in reality? Based on Sarah's experiences of working with the Chinese community, this session will explore the complexity of cultural diversity today and will examine current thinking in broadening and diversifying your audience base.

James Coutts, National Museums Scotland
James will explore the potential of Second Life for museums and galleries. He will explore if it is worth arts organisations having a presence on Second Life to engage people with their brand in-between visits and what might be the factors that would indicate success or failure in such ventures?

The IWM is a fantastic museum packed with thought-provoking exhibitions and virtual experiences. I would go out of my way to visit it on a trip to London. It would be well worth your while to take some time to have a look around during lunch or at the end of this day event.
Annabel Busher, AMA Events and Services Manager.

Click IWM London to find out what there is to see and do at IWM London.

BOOK NOW

Click the Book Now button below or e-mail
anna@a-m-a.co.uk

Member rate: £129 + VAT

Non-member rate: £185 + VAT

Imperial War Museum, London	Wednesday, February 20, 2008
Region: England, London Time: 10am to 5pm

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