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Dazzled by Data
A series of workshops developed and managed by the AMA, in partnership with Network, for those involved in arts marketing and management.
Buried Treasure - using information to grow your audiences
Ever wondered what's the most cost-effective way to grow your organisation’s audiences, visitors or participants? Or how you can increase attendance for 'difficult' work? You've probably got the answers buried somewhere in your organisation.
Buried Treasure is a workshop led by Heather Maitland, Arts Consultant, offering an essential foundation for anyone working to develop audiences or visitors.
Go to Buried Treasure
Panning for Gold - collecting valuable visitor information
Led by Roisin Jones, marketing coordinator at the Wales Millennium Centre Panning for Gold enabled those responsible for collecting and using information on audiences in ticketed organisations to develop insight, knowledge and understanding of their audiences and potential audiences.
Download Panning for Gold - collecting valuable visitor information in ticketed organisations
Diving for pearls - collecting valuable visitor information
Led by Beth Aplin, Henderson Aplin Partnership, Diving for Pearls enabled those responsible for collecting and using information on visitors in non-ticketed organisations to reveal what their visitors really think about them. Included was how to gain a best practice approach to undertaking visitor surveys, discussion about visitor survey planning techniques and knowledge of how and why to gain visitor information.
Download Identifying the pearls
Download Stringing the pearls together
Hot Spots and Ice Blocks - profiling and analysing your customers
Led by Penny Mills, director of client services, Audiences London, this workshop helps you identify potential for developing audiences, visitors and participants. It introduces a range of techniques for interpreting data, enabling you to take informed decisions for the future - who should you target and what is the best way to reach them?
Go to Hot spots and ice blocks
Crystal Clear - using audience and visitor data for strategic planning
How do you know when to stop collecting data and start planning? How much information is enough? Kate Sanderson led this workshop that enabled delegates to select the right approach for their strategic plan and give them the advocacy tools required to bring others along with them on the journey.
Go to Crystal Clear
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