So you’ve looked at your organisation and its activities in some depth and possibly undertaken some research to understand it and its customers better. How do you now decide which direction to go in and what you should really do? And, perhaps most importantly of all, how are you going to make sure that other people understand what you’re trying to do and will support you along the way?

This final section of Dazzled by Data looks at how to manage data to make strategic decisions. It looks at some of the models and tools you can use to help in your strategic planning as well as some ways to overcome potential barriers and make change really work.

First of all, let’s look at how your organisation uses data for planning: