This questionnaire may seem long but it should take less than 5 minutes and you do not have to answer every question. Each completed questionnaire will be entered into a prize draw to win a £20 Amazon voucher

AMA conference 2008

Delegate feedback questionnaire

1. Why did you attend the conference?

(Choose your main reason for attending and then indicate any other reasons why you attended)

	Main reason (tick one box only)	Any other reason (tick all that apply)
For professional development
The relevance of the theme to my work
To network with other delegates
To learn something new
Out of general interest
My organisation expects me to attend
Geographical location
Other (please specify)

2. Please rate the conference on each of the following:

Not good
at all

Not good

Neither

Good

Very good

Value for money

Venue facilities

Relevance of theme to my work

Relevance of keynotes

Relevance of breakout sessions

Learning something new

Networking opportunities

Ease of getting to the conference

Evening socials

Overall impression

2b. If you marked 'not good' or 'not good at all' for any of these, please explain why :

3. Did the event deliver all that you were led to expect from the communication you received?

Yes No

3b. If ‘no’ why not ?

4. Please indicate how many of the following sessions you attended:

Keynote speaker sessions

Breakout sessions

5. Please indicate which of the following you attended:

	Yes	No
Tuesday evening social
Wednesday evening social
Thursday evening farewell drinks reception

6. Keynotes: please rate the keynote presentations you attended:

Wednesday morning: Anne Lise Kjaer	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

Wednesday morning: Helen Marriage	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

Wednesday afternoon: Dr. Gretchen Larsen	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

Wednesday afternoon: Jeannie Arthur	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

Thursday morning: Siamack Salari	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

Thursday morning: Mark Whiting	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

Thursday afternoon: John Holden	Not good at all	Not good	Neither	Good	Very good
Relevance of presentation to my work
Quality of speaker
Overall impression
Comments:

7. Seminars: please rate the seminar sessions you attended:

*To plan or not to plan? A guide to using research to inform creative marketing campaigns* Leo Sharrock	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*An introduction to qualitative research* Martyn Richards	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Fireworks or damp squibs? How to get your audiences to take bigger risks* Caroline Griffin and Jo Taylor	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Measuring the intrinsic impact of the arts* Alan Brown	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Fads and trends in new media* Martin Vogel	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Online behaviour – insights and opportunities* DK	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*What’s in it for me? Tried and tested communications techniques* Claire Eva	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*So you think you need a focus group?* Lisa Baxter	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Segmentation – a potential new model for arts organisations* Alan Brown	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Using audience / visitor insight as a catalyst for organisational change* Gerri Morris	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Rethinking drivers of cultural consumption* Orian Brook	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Breaking the fourth wall – how social media and online communities can enrich your organisation* Meg Pickard	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Understanding arts audiences – a segmentation of the population* Catherine Bunting	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Long distance relationships – jointly developing relevant communications* Kate Sanderson, Jon Bradfield and Laura Arends	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Keynotes in conversation* Anne Lise Kjaer and Helen Marriage	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Keynotes in conversation* Gretchen Larsen and Jeannie Arthur	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

*Keynotes in conversation* Siamack Salari and Mark Whiting	Not good at all	Not good	Neither	Good	Very good
Relevance of breakout to my work
Quality of speaker
Overall impression
Comments:

8. Please indicate how much you agree or disagree with the following statements about conference:

	Strongly disagree	Disagree	Neither agree or disagree	Agree	Strongly agree
I feel I learnt something at the conference I can use in my job
I found the conference inspiring and stimulating
Much of what was said at the conference went over my head
I attend the conference because I have to, but I don’t get anything out of it
I attend the conference for networking, I don’t get anything else out of it
The atmosphere was cliquey
The atmosphere was warm and welcoming
There was always someone available from the AMA to answer questions
It was easy to meet new people
I would be happier if the programme was more practical
The content was too basic
The event should be more strategic
There should be more speakers from outside the arts
There should be more content for those NOT working in marketing and audience development
I like the conference - it should stay as it is

9. Please offer any suggestions for future AMA conference topics here:

10. Do you consider your job to be primarily about arts marketing and audience development?

Yes No

10b. If no, which of the following best describes your role?

	(tick one box only)
Artistic director / curator
Customer services
Education
General management
Programming
Press and PR
Other (please specify)

11. How long have you been involved in the arts and cultural industries?

Less than 1 year 1-5 years 6-9 years 10-14 years 15 or more years

12. How did you find out about the conference

	(tick all that apply)
AMA e-flyer
AMA email bulletin
AMA website
AMA conference brochure mailing
AMA events brochure
From a friend or colleague
Via another organisation
Via newspapers or journals
Other (please specify)

13. Which organisation was the headline conference sponsor?

13a. Which organisation was the conference media partner?

14. Please add further comments or suggestions about the conference that have not been covered in the questionnaire

15. VOLUNTARY INFORMATION

Name
E-mail address

Please tick if you are happy for us to contact you to discuss your answers further

Please send this completed questionnaire by Friday 8th August

AMA conference 2008

Delegate feedback questionnaire

THANK YOU FOR YOUR TIME