The age of mass collaboration is upon us and critical trends are turning the world of work on its head. The social, interconnected world (on- and offline) in which we live is opening up new opportunities and new ways of engaging with the public.

It's simply no longer enough to create the most persuasive message, send it to the right target audience and expect them to make a rational decision to attend.

Speakers from the arts and commercial sectors will combine theory, examples of good practice and new ideas to explore how this interactive approach is radically changing arts organisations and arts marketing.

Download the report from the pre conference forum here

KEYNOTE SPEAKERS

Mark Earls author of HERD, How To Change Mass Behaviour by Harnessing our True Nature
Imogen Pudduck, Head of Brand - Red Bull
Shelley Bernstein, Chief of Technology - Brooklyn Museum
Selena Virrels, Head of Marketing - Southbank Centre
Anna Rafferty, Managing Director – Penguin Digital
Emanuel Rosen, author of The Anatomy of Buzz

BREAKOUT SPEAKERS

Craig Titley, Director of Marketing, Rambert Dance Company with
Stephanie Moore, Marketing Manager, Rambert Dance Company
Helen Dunnett, Strategic Audience Development and Marketing Consultancy currently Director of Marketing and Communications, the Bluecoat Liverpool (Mar-Dec 10)
Katy Beale, freelance marketing and communications consultant, (www.katybeale.com) recently worked with Tate, Arnolfini, Crafts Council
Anna Franks (nee Dunne), Membership and Consultancy Services Director, &Co with
Eleanor Barrett, Director, Bradford Playhouse
Christian Payne (aka Documental.ly), journalist, photographer and social technologist
Alasdair Cant, trainer and personal effectiveness coach
Claire Will, Head of Marketing and Communications, Contact and
Jane Finnis, Chief Executive, Culture24
Nicky Webb, Director, Artichoke
John Holden, Associate at Demos and visiting professor at City University
Chris Grant, Director, 14a Conversations and Vice Chair, board of International Inspiration for the London 2012 programme.

DISCUSSION PANEL

Matthew Lawton, Communications Director, National Theatre Wales / twitter.com/MattNTW
Meg Pickard, Head of Social Media Development, Guardian News and Media
Chris Ward, Creative Communications Director, Comic Relief

For full session information click HERE for the keynote speakers and HERE for the breakout sessions.

Click here to download a PDF of the conference programme

Click here to download a PDF of the speaker's biographies

Latest thinking from business and marketing leaders across all sectors is indicating new developments in public behaviour. The 2010 AMA conference will explore how these developments have led to a move from marketing to (push marketing) to marketing with audiences (pull marketing) and how our marketing techniques and strategies will now need to adapt as a result of this.

A number of factors influencing the changes are:

• digital media, particularly social media, is leading to a shift in the relationship people have with marketing (online and offline). New models are emerging for marketers from all sectors that could significantly change the way we work,
• consumers are starting to ignore the influx of pushed out marketing information, and instead expect to be pulled in to our organisations to interact and engage,
• the public engagement agenda within the arts is reflecting and encouraging this changing relationship with audiences and visitors,
• a plethora of choice for people in how to spend their leisure time. Seeking attention within this busy context is become increasingly difficult for arts organisations.

As a result, the need for interactive thinking needs to be at the heart of all our marketing and business strategies and interactive channels of communication (not just digital) need to be present within both marketing and artistic activity.

So, the way we manage our brand, communicate with audiences and visitors, develop programme, distribute and present art, and engage with the public is not just changing online, but across all channels and all areas of our work.

Join 500+ arts professionals to discover how our marketing techniques and strategies must adapt for our organisations to thrive and survive in this environment.

For full session information click HERE for the keynote speakers and HERE for the breakout sessions.

Click the logo to find out how the AMA conference qualifies for CIM CPD hours



The AMA will make every effort to deliver the programme as described but reserves the right to make any necessary changes to the programme.