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Click these links to skip down the page to find the programme content ...
Keynote presentations Wednesday morning
Keynote presentations Wednesday afternoon
Keynote presentations Thursday morning
Keynote presentations Thursday afternoon
Click on the speaker's photos for their biographies ...
Diane Ragsdale
Is your arts organisation a broker or barrier between artists and audiences?
Rethinking why you exist and how you do business.
Our communities have changed, art and artists have changed, but have we, as institutions that exist to broker a dialogue between the two (communities and artists) changed in response?
Diane believes that arts organisations across the globe need to find themselves, rethink why they exist, and potentially change their value proposition in relationship to their communities. She will argue that achieving artistic virtuosity and being relevant to the community are not competing or mutually exclusive goals, but are about pursuing both excellence and equity.
| Andy Ryans, Marketing Director Hallι Imagine marketing insight influencing creative strategy ... Have you ever nodded wisely at your curator, director or programmer, while wondering how on earth you can present their latest concept to your audiences or visitors? Does your organisation understand the perceptions that audiences and visitors have of your work? Are marketing, education, programming and new media working in unison to deliver the experience that your company is set up to achieve? This keynote will explore how audience and visitor insight might be better used within the arts sector to influence and support creative strategy. Andy, one of the participants on a pre-conference forum of leading arts professionals will present some of the key recommendations from the group along with his own thoughts and experiences on how arts organisations can effectively deliver both artistic excellence and public engagement.  |  | |
| Dave Moutrey, Director and Chief Executive and Sarah Perks, Programme and Engagement Director Cornerhouse Imagine delivering artistic excellence that captivates and engages the public ... To what extent is your organisation committed to engaging the public? Cornerhouse, an international centre for contemporary visual arts and cinema, has been exploring what it means to be an 'open' organisation that involves the public throughout its work. In this keynote presentation they will share what they have learnt on this journey. Dave and Sarah will provide insights into how the organisation is combining programming, marketing and education in one department. They will share successful initiatives that combine the creation and consumption of art and media by and for their audiences and highlight the benefits and challenges of such an open approach for both the organisation and its audiences / visitors.  |  |  |
| Dan Germain, Head of Creative Innocent Drinks Imagine your organisation dedicated to public engagement ... Innocent Drinks have developed a brand which their consumers feel truly engaged with. They have created genuine opportunities for consumers to interact and contribute to the company and are actively building their 'family' of 130,000 advocates. Dan will share some of the secrets of their success. He will describe how an ethos of valuing people and involving customers throughout the organisation has inspired creative campaigns such as the Innocent Village Fete, the Big Knit, and The Innocent AGM and led to high levels of enthusiasm and engagement with their brand.  |  | |
| Ed Sanders, Product Marketing Manager YouTube / Google Imagine finding innovative techniques to build bridges between artists and the public ... This session will explore how the web is moving forwards and providing new opportunities to build bridges between artists and the public. Ed will highlight initiatives that YouTube and Google have been running in collaboration with the international arts community. He will describe initiatives that have enabled organisations to reach wider, more diverse audiences; initiatives that have enabled them to experiment with both creative content and marketing techniques - without spending much money; and initiatives that have achieved high levels of public engagement and participation with the work of artists and arts organisations.   |  | |
Dick Penny, Managing Director Watershed Media Centre
Imagine an arts sector which works collaboratively to deliver excellence and engage the public ...
Dick will explore what the sector would be like if we not only got rid of the internal silos between departments (marketing, programming, education etc.), but also crossed external boundaries to build relationships with other arts organisations and even corporate businesses. He will draw on the journey that he has been through at Watershed to shift from a product to a relationship focused organisation.
Watershed is an organisation which works in partnership with its audiences / visitors, with other creative organisations and with businesses from other sectors to join up cultural enterprise in Bristol. This approach has led to amplifying creative activity. It has meant that Watershed is able to play a really active part in the cultural life of the city.
What might it look like if more arts organisations took this approach? How can we work in collaboration with one another to engage the public with the artistic experience?
The AMA will make every effort to deliver the programme as described but reserves the right to make any necessary changes to the programme.
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