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Think of all the brands you know and love - What do they have in common? Great quality products? An obsession with learning more about what their customers want? Inspiring marketing communications that cut through the noise and grab your attention? Or all of the above?

Successful companies have a joined-up approach to understanding and engaging customers and delivering on their promises. In the arts and cultural sector we focus huge effort on artistic excellence and creative vision, we are experts at communicating to audiences and visitors on tiny budgets, and we're gathering vast amounts of data on attendance and participation patterns. Attend this year's AMA conference to tap into the secrets of success of some great organisations - the synergy of delivering excellence and public value.

For more experienced arts professionals presentations, discussions and debates pitched at a senior level will enable those working as heads of departments, as CEO's and directors to come together to help the sector identify areas to develop.

This conference will explore how arts organisations can combine artistic excellence and public engagement techniques to captivate, inspire and engage audiences and visitors with the arts.

Keynote speakers from the arts and commercial sector will combine theory, examples of good practice and new ideas to kick-start our thinking. The programme of breakout sessions will include workshops for those relatively new to arts marketing, and strategic seminars for those in officer and management positions across a range of departments – marketing, audience development, press and PR, programming etc.








Up to 600 arts professionals are expected to join us for this conference - make sure you are among them. Click HERE to book your place or e-mail anna@a-m-a.co.uk

Photos

With thanks to the following organisations for the kind permissions to reproduce the images used on the conference promotional postcards and throughout this website.



1. Bury St Edmund's Art Gallery
2. Royal de Luxe, The Sultan's Elephant - London, May 2006.
Photo Sophie Laslett, courtesy of Arts Council England / Artichoke
3. Lift - Freed Speech, A Lift Festival 2008 hosted by Young Mayor of Newham and the Newham Youth Council.
Photo Tim Mitchell www.timmitchellphotography.co.uk
4. National Theatre of Scotland. Photo Eamonn McGoldrick www.eamonnmcgoldrick.com

2008 AMA conference photos by Matt Case / www.mattcase.co.uk