RETURN FROM CONFERENCE ...
To complete the online conference questionnaire, please click HERE
To download fuller versions of the clips used in Siamack Salari's keynote presentation, click HERE and HERE.
Please note that these links will expire on 11th August
For those who attended Mark Whiting's presentation and were promised copies of the graphs included in that presentation, please find them HERE
Please note that this link will expire on 15th August 2008
Put 'big questions' into Google and it comes up with mainly big science / religion / philosophy questions such as 'why is the sky blue?', 'why war?' and 'why are we here?'.
It seems unfair that they should get all the big questions; so at this year's AMA conference we are going to look into people's behaviour and the arts, i.e. 'why do those arts go-ers go where they go, do what they do?'
The 2008 conference will focus on public behaviour and the arts and on finding out what makes someone choose to take part in a particular arts activity and what makes someone else decide not to.
'Why' is often a more difficult question to answer than who, when, how many, and how often. It involves qualitative rather than quantitative data and people attend or participate in the arts for a range of different reasons. They might be conscious or unconscious decisions, follow a rational thought process, or be based on an emotional response.
The challenge for the arts and cultural sector is that many people attend for a mix of different reasons and this conference will aim to help delegates understand the complexity of audiences / visitors / participants in 2008 and beyond. How is public behaviour changing, and how might we start to respond? The answer will also change over time, it is not static – people change, attitudes change, competition for their leisure time changes, technology changes. Arts organisations need to learn how to read and understand 'why' people engage or don't engage with their work on an ongoing basis if they are to continue to exist and thrive.
Download a timetable here
As well as inspiring keynote presentations for all delegates, this conference includes a variety of pick and mix breakout sessions for you to style your own conference programme, including: practical, 'how to' workshops, marketing and audience development case studies and discussion seminars, senior debates on latest developments affecting our sector and management seminars.
Go to conference programme for more information