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Who should I contact about accessibility?
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We are committed to making the conference as accessible to as many people as possible. Annabel Busher or Sara Phillips can be contacted about any queries you may have. We will try our hardest to meet your access needs, whatever they may be, so please get in touch by e-mail, annabel@a-m-a.co.uk or sara@a-m-a.co.uk or phone 01223 578078.
Click the link to find out about the facilities at the Edinburgh International Conference Centre
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What will I get out of it ?
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1. You will develop a deeper understanding of the marketing strategies and tactics that will work for your organisation.
2. You will learn from others through best practice case study presentations.
3.You will be inspired, stimulated and challenged by speakers from both the arts and commercial sectors.
4. You will be able to debate with peers from across the UK.
5. You will be able to develop practical skills relevant to your job in small group seminars.
6. You will be able to solve / debate issues of relevance to your own work at the conference round table - engage / grill / converse with an 'expert' on their particular subject (e.g. press and PR, data protection, e-marketing etc.)
7. You will discover innovative new products at the exhibition.
8. You will be able to share ideas, aspirations, problems and solutions with other people working in the arts.
9. You will get to know other arts professionals from across the UK and experience the culture and history of Edinburgh.
10. It'll be fun!
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Where will I stay? Who will be there? When does it start?
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Where will I stay
The AMA has block-booked rooms at hotels close to the conference venue. There are two options, the 3* Premier Travel Inn and the 4* Menzies Belford Hotel. It can be nice to stay in one of these hotels as these are where most of the other delegates will be staying.
For more information click through to conference accommodation
Who will be there?
There will be whole range of arts professionals at the conference with different levels of experience those who are just starting out and those with many years' experience under their belts. The conference attracts a mix of delegates from a variety of arts and cultural organisations not just arts marketers. Those working in audience development, education, press and PR plus front of house and chief executives attend too.
When does it start?
The conference starts on Wednesday 25th July at 7.30pm with an evening social event at the National Museums Scotland, Chambers Street.
Registration at the EICC on Thursday 26th July will be from 9am and the conference programme will begin with the first keynote speaker at 10am.
The conference programme will end at 5.30pm on Friday 27th July and will be followed by a farewell drink.
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What's in the programme for those with a museums and galleries interest?
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You may like
developing a virtual visitor experience at Roald Dahl Museum with Ben Jones;
collecting visitor information from a non-ticketed organisation with Beth Aplin;
an introduction to qualitative research with Alan Love, BDRC;
Stewart Brownlee, sbworks, looking at cost effective community engagement;
keynotes from Natural History Museums and National Museums of Scotland with Sharon Ament and Catherine Holden.
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What's in the programme for those interested in digital marketing?
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You may like
Chantal Badje from the BBC discussing user generated content and how it changes the art of story telling;
using you Tube and Myspace to develop new audiences and supporters with Helen Black from TAG Theatre Company
developing a virtual visitor experience (see above);
round tables on E-ticketing, SMS and mobile technology.
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What's in the programme for those interested in business strategy?
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You may like
Howard Raynor, from World Class Service Ltd. He asks are brands and branding an out of date concept?
an industry discussion on the role of participation and how research shows a shift in engagement patterns and current trends with Arts Council England, and Scottish Arts Council;
Martyn Richards, looking at 'challenging' areas of consumer behaviour and exploring how organisations and the sector as a whole can respond;
adapting business models to take account of technological development with The Guardian and Hannah Rudman
Alan Brown, Wolfbrown on developing a lexicon for arts and culture.
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What's in the programme for those interested in campaigns and audience development?
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You may like
Joanna Baker, balancing audience development with branding at the Edinburgh International Festival;
new approaches to segmentation with Alison Edbury from Audiences Yorkshire;
the latest developments in press and PR with Angharad Wynne;
plus round tables on campaign planning, copywriting and marketing to those on a low income.
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Generally good advice ...
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Neil says drink plenty of water throughout the day. He is amazed at how easy it is to get dehydrated at this sort of event.
Hannah says don't be afraid to ask if there is something that you are not sure about AMA members are a friendly bunch and the staff are quite nice too there should always be someone on the registration desk to help with your queries.
Katherine says name badges are the accessory for summer make sure you wear yours to aid networking (and so that Katherine knows who you are as it is her first conference).
Sara says don't wear new shoes. If you are planning on having conference shoes, make sure you start wearing them in now.
Helen says don't get talked into staying out really late on the Thursday night unless you are good at concentrating with a hangover in the morning or at least pretending to concentrate. (see Neil's tip above about drinking plenty of water)
Julie advises that you take a spare pair of shoes just in case you didn't sufficiently wear in your new conference shoes. (see Sara's advise above)
Kate's top tip is that it will come in handy even if you never use it.
Annabel advises that your back pocket is not the best place for a mobile phone as it might end up in the toilet.
Chris's tip is to watch out for Jonathan Goodacre and go up to him to say hello.
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