There are basically two types of information you can get out of your box office system
Sales data (based on individual performances or events)
Customer data (based on customers and the purchases they have made)
If you want to see at a glance what kind of charts you can use to present your key indicator data click here:
If you want to see how these key indicators can be interpreted and analysed collectively to reveal a picture of how an organisation is doing in terms of sales, click here:
If you’d like to read more about the behaviour of customers, how it can be analysed, and the implications customer behaviour might have for an organisation, click here:
