Do you want…

• …to learn more about the types of information available from your box office system?
• …to have at your fingertips the expertise to make sense of that information?
• …to understand how analysing and comparing data can reveal longer-term trends?

If so, then this resource is for you. It will talk you through some basic types of information stored in your box office system that you can use to assess how your organisation is doing, and then go on to look at how you might analyse this data and draw conclusions or spot areas for further analysis.

The resource uses box office information from a fictional venue, the Palace Theatre, Camford, as a working example. Every chart created from this information has text bubbles talking you through what information the chart is based on, what the chart is showing you, and further areas for analysis that you might want to explore if you were doing this with your own data.