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Supporting resources
Download from here the resources that supported the Dazzled by Data workshops.
Collecting and auditing
ADUK JAM on marketing audits
ADUK JAM on audience / vistor data
Commissioning Market Research - writing a research brief
Liz Hill, Arts Intelligence
Research Brief Samples
Cath Hume, Smart Audiences
A guide to desk researching audiences and visitor data
Leo Sharrock, amh
Learning more about your catchment area - a brief introduction to Area Profile Reports
Eric Hildrew, Sheffield Galleries
Monitoring Audience Diversity
Orian Brook - Audiences London
Analysing and using
Figuring it out - learn about types of information available from your box office system
Tim Baker, Baker Richards
Customer profiling and segmentation tools
Katy Raines, DixonRaines Ltd
The Bench Connection - benchmarking your business and / or marketing performance against other organisations
Mark Hazell, Norwich Theatre Royal
Selecting ticketing and marketing systems - the five main things to consider,
Roger Tomlinson - ACT Consultant services
Case studies
Download from here seven case studies about fictitious companies but with real-life scenarios in mind. Written by Pam Henderson and Heather Maitland, these case studies aim to provide you with an insight into sharing personal and statistical data. They focus on how to develop relationships to achieve shared objectives and the Harbottle and Lewis commentaries give a legal perspective on the key issues.
All case studies in one document
or separately ...
A collaborative approach to data ownership
The venue and touring company partnership
Achieving mutual objectives
Who's data is it anyway?
Sharing personal or statistical data?
Which data should we share?
Building trust in the relationship
Information for chief executives and senior managers
The ADUK briefing took place at the Birmingham Hippodrome on 4th February 2008, and included- An introduction to ADUK
- Update on the work that ADUK has done helping arts organisations to use data
- An overview of the pilot training by the Arts Marketing Association (AMA) for ADUK
- Information on how people can become involved and contribute to ADUK’s future
You can download the report by clicking on ADUK Briefing Report
The report was compiled by Jonathan Goodacre, Gusto Arts Management and Consultancy, jonathan@gusto.uk.com.
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