Dazzled by data?
Free ADUK (Audience Data UK) online resources to help you develop audiences, visitors and participants ...
A range of information, advice, best practice models, exercises, examples and recommendations have been produced by arts professionals from across the UK to share knowledge on using audience data more effectively.
The resources are available to download and include advice on:- market research and writing a research brief
- a best practice approach to conducting visitor surveys
- other sources of audience intelligence information readily available to you
- learning more about your catchment area
- monitoring diversity
- profiling and segmenting your audiences / visitors
- understanding what your data is telling you and how reliable it is
- interpreting the data and making realistic predictions
- tools to analyse the information and use it for strategic planning
- understanding commonly used terms relating to box office and audience data.
Audience Data UK (ADUK) aims to help people who work in the arts to make use of data and information to develop audiences, visitors and participants. It is a joint initiative between the arts councils of England, Northern Ireland, Scotland and Wales. For more information go to: www.aduk.org.
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Download from here the resources that supported the Dazzled by Data workshops 
