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The AMA is the professional development body open to all arts professionals passionate about bringing arts and audiences together in the UK and internationally.

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Are you visiting for the first time?

Find what you're looking for by using the search area (top right hand side of each page). Or follow the links below to find out about how they AMA can help you or to view the latest news and events.

Find out more about the AMA - e-mail hannah@a-m-a.co.uk to request an information pack - please provide your address and phone number.

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How can the AMA help you?

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  • Personal / professional development
  • Up-to-date information about current issues and best practice
  • Events and training opportunities

  • Excellent networking opportunities in person and throughout this website
More info

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New media, new marketing - speakers announced

# New technology is constantly changing the way we work in the arts sector. How much do we know about it and how to keep up to date with the continuous flow of innovations?

This day event (incorporating the AGM) will explore how digital technologies are transforming the way art organisations attract, retain and interact with audiences, visitors and participants. Check out the list of speakers and book your place online, go to New media, new marketing.

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Download JAM, reports and resources

Recently, the most popular downloads of free reports and information have been ...

1. JAM - issue 31, engaging diversity
2. 2007 Tailor Made conference report
3. Museums and galleries report 2008
4. Dazzled by Data workshop training notes
5. report from Mission Possible - 2007 autumn day event and AGM
6. ADUK resources
7. Thinking BIG! essay
8. Thinking BIG! Worksheet Set 12 - planning for the plan's evaluation
9. Audience Data UK report
10. Audience Data UK JAM

The AMA website contains full reports from AMA events including conferences, seminars and workshops, for members to download for free. There is a searchable directory of best practice case studies to enable you to learn from other organistions and back issues of JAM containing features and case studies on a range of different subjects.

JAM is produced every quarter and is sent out free to members. Back issues are also available for members to download for free from the Publications section of this website. Download a free trial copy of JAM

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Reach out - developing broader audiences, visitors and participants

Reach out - developing broader audiences, visitors and participantsIs it part of your mission to reach out to new audiences or visitors? Are you constantly wondering how to increase attendance from 'hard to reach' or other specific groups of your community?

In this half-day seminar, Hardish Virk will help you explore the opportunities available to you and show you how to use your marketing campaigns to achieve audience development success. For more information and to book your place, e-mail anna@a-m-a.co.uk or go to Reach out.


Reach out - developing broader audiences, visitors and participants

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2008-2009 events brochure available for download

2008-2009 events brochure available for downloadClick through to download the new events brochure with details of all up-coming AMA seminars, workshops and day events.

2008-2009 events brochure available for download

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Sponsorship opportunities at the



There are various sponsorship opportunities available for up-coming AMA events and services. If your organisation is interested, click through for more information or e-mail kate@a-m-a.co.uk


Sponsorship opportunities at the AMA

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AMA member's logo



As a member of the AMA you can now display an AMA member logo on your websites and promotional literature.


AMA member logo

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Receive the AMA email bulletin

Join the AMA email listJoin the AMA email list and get news, events, and job vacancies direct to your inbox.

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