Explore your potential
The AMA is the professional development organisation working with arts professionals who are passionate about bringing arts and audiences together. The AMA aims to give them the skills and knowledge to achieve their goals, grow their confidence and succeed in their careers.
'Ongoing professional development is essential to ensure that skilled marketers continue to place attenders and participants and audience development at the heart of an organisation's objectives, are able to inspire their teams, and to ensure that arts attendance / participation flourishes as a result'
Marketing Director, Warwick Arts Centre
Click HERE for information about membership and to join the AMA or e-mail isky@a-m-a.co.uk to request an information pack - please provide your address and phone number.
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Find what you're looking for by using the search area (top right hand side of each page). Or follow the links below to find out about how they AMA can help you or to view the latest news and events.
How can the AMA help you?
- Personal / professional development
- Up-to-date information about current issues and best practice
- Events and training opportunities
- Excellent networking opportunities in person and throughout this website
More info
Encore – AMA coaching scheme for senior arts professionals
'The Encore coaching scheme is without doubt the best training experience I have had in recent years of my career. Thank you for the opportunity to take part.'
Download the evaluation report and find out why 100% of participants believe that the scheme has had a positive impact on their career and life: click here.
Download JAM, reports and resources
Recently, the most popular downloads of free reports and information have been ...
1. 2009 conference report - exploring artistic excellence and public engagement
2. Museums and galleries marketing day 2009
3. 2009 Digital Marketing Day - Changing Mix, Changing Strategy + 2009 AGM
4. WHY? 2008 conference report
5. JAM 34 - building loyalty (April 2009)
6. JAM 36 - mobile technology (October 2009)
7. Dazzled by Data workshop training notes
8. JAM 28 - Branding (January 2008)
9. JAM 35 - communication strategy
10. Thinking BIG! Worksheet Set 12 - planning for the plan's evaluation
The AMA website contains full reports from AMA events including conferences, seminars and workshops, for members to download for free. There is a searchable directory of best practice case studies to enable you to learn from other organistions and back issues of JAM containing features and case studies on a range of different subjects.
JAM is produced every quarter and is sent out free to members. Back issues are also available for members to download for free from the Publications section of this website. Download a free trial copy of JAM
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Click through to download the new events brochure with details of all up-coming AMA workshops, residential programmes, summits and day conferences.
New marketing planning workshop led by Stephen Cashman. Click 
Click through to find out more about sponsorship opportunities for a number of new and established training programmes.
